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The following resources cover the subject of search engine marketing, both optimization for natural listings and paid placement strategies. Search engine marketing is an important aspect of internet evangelism as a strategic approach to search engines will increase the readership of our evangelistic sites. We hope that these resources will prove helpful to you in your efforts to use the internet to reach out to those who do not yet know Christ. Proceeds from the sale of these items are used to support our ministry efforts. Thank you very much for your willingness to consider supporting our ministry through this vehicle.

BOOKS ABOUT SEARCH ENGINE MARKETING

Search Optimization for Dummies

Search Engine Optimization For Dummies
by Peter Kent
A Web site's position in search results will affect the number of times it is visited; this book shows Web site designers, owners, and Search Engine Optimizers (SEOs) how to build sites that rank high in the search engines (Google, Yahoo, MSN, Inktomi, Alta Vista, Overture) and generate high traffic. This is the first book to cover the entire spectrum of search engine optimization, including important though often-ignored search systems, such as specialty directories and Yellow Pages. $16.49
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Search Engine Visibility

Search Engine Visibility
by Shari Thurow
Search Engine Visibility is not about merely obtaining top positions in search search results. Rather, Search Engine Visibility is about designing, writing, and creating a web site primarily for your site's visitors, adn helping them find what they are searching for via the major search engines, directories, and industry-related sites. This book teaches developers, designers, programmers, and online marketers what pitfalls to avoid from the beginning so they can provide their clients with more effective site designs. $20.39
Buy from Amazon.com

Search Engine Advertising

Search Engine Advertising : Buying Your Way to the Top to Increase Sales
by Catherine Seda
You don't have to have the biggest name or the most dazzling graphics to lure customers to your Web site. These days, all you really need is prominent search-engine placement. This book shows you how to get it! With searching one of the most popular Internet activities, a top spot on a major search engine virtually ensures a high volume of visitors. In these pages, top Internet marketer and strategist Catherine Seda outlines the strategy involved in buying the specific keyword positions that will lead users directly to the page you want. Beginning marketers will find the info they need to implement a Web strategy quickly, while advanced marketers will find all kinds of tips for analyzing and improving current results. $20.39
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