BOOKS ABOUT ONLINE COMMUNITY

Communities in Cyberspace
by Marc A. Smith and Peter Kollock
Editors Smith and Kollock have gathered contributors with a variety of viewpoints to examine both the "legitimacy" of community in cyberspace and to question how it operates. While the authors do conclude that communities in cyberspace are real communities, they explore the sometimes surprising ways in which cybercommunities differ from their geographically based counterparts. $33.95

SmartMobs: The Next Social Revolution
by Howard Rheingold
Smart Mobs takes us on a journey around the world for a preview of the next techno-cultural shift. The coming wave, says Rheingold, is the result of super-efficient mobile communications-cellular phones, wireless-paging, and Internet-access devices-that will allow us to connect with anyone, anytime, anywhere. Rheingold offers a penetrating perspective on the new convergence of pop culture, cutting-edge technology, and social activism. He also reminds us that the real impact of mobile communications will come not from the technology itself but from how people use it, resist it, and adapt to it. $10.88

The Virtual Community: Homesteading on the Electronic Frontier
by Howard Rheingold
Howard Rheingold has been called the First Citizen of the Internet. In this book he tours the "virtual community" of online networking. He describes a community that is as real and as much a mixed bag as any physical community -- one where people talk, argue, seek information, organize politically, fall in love, and dupe others. At the same time that he tells moving stories about people who have received online emotional support during devastating illnesses, he acknowledges a darker side to people's behavior in cyberspace. Indeed, contends Rheingold, people relate to each other online much the same as they do in physical communities. $28.00

Design for Community: The Art of Connecting Real People in Virtual Places
by Derek M. Powazek
Communities are part of all successful web sites in one way or another. This book looks at the different stages that must be understood. Philosophy: Why does your site need community? What are your measures of success? Architecture: How do you set up a site to create a positive experience? How do you coax people out of their shells and get them to share their experiences online? Design: From color choice to HTML, how do you design the look of a community area? $20.40

BOOKS ABOUT WEB ANALYTICS

Web Analytics Demystified: A Marketer's Guide to Understanding How Your Web Site Affects Your Business
by Eric Peterson
Focusing on the data, the tools, and the metrics that are common to nearly every analytics package available today, regardless of price, performance or popularity, Web Analytics Demystified will help you understand which reports you need to be looking at to run your online business successfully. With a focus on key performance indicators (KPIs), broken down by those best suited for each major business model, this book is truly about making your analytics program work for you! $59.95

Web Metrics: Proven Methods for Measuring Web Site Success
by Jim Sterne
There now exists a wealth of tools and techniques that can determine if and how a Web site is providing business value to its owners. This book is a survey of those metrics and is as important to IT executives as it is to marketing professionals. It explains the criteria for building a successful site, surveying the tools, services, techniques, and standards for Web measurement, and fully integrating those metrics with the customer experience $19.80

Drilling Down: Turning Customer Data Into Profits With A Spreadsheet
by Jim Novo
Drilling Down explains in very simple terms exactly how to take your customer transactions, create a database of them in an Excel spreadsheet, and "score" each customer with LifeCycle metrics. These scores literally tell you where the customer is in their LifeCycle relative to all the other customers. Then the book shows you how to use these scores to dramatically improve the ROI of your customer marketing by choosing customers to target and customizing offers based on their LifeCycle scores. $99.20

BOOKS ABOUT SEARCH ENGINE MARKETING

Search Engine Optimization For Dummies
by Peter Kent
A Web site's position in search results will affect the number of times it is visited; this book shows Web site designers, owners, and Search Engine Optimizers (SEOs) how to build sites that rank high in the search engines (Google, Yahoo, MSN, Inktomi, Alta Vista, Overture) and generate high traffic. This is the first book to cover the entire spectrum of search engine optimization, including important though often-ignored search systems, such as specialty directories and Yellow Pages. $16.49

Search Engine Visibility
by Shari Thurow
Search Engine Visibility is not about merely obtaining top positions in search search results. Rather, Search Engine Visibility is about designing, writing, and creating a web site primarily for your site's visitors, adn helping them find what they are searching for via the major search engines, directories, and industry-related sites. This book teaches developers, designers, programmers, and online marketers what pitfalls to avoid from the beginning so they can provide their clients with more effective site designs. $20.39

Search Engine Advertising : Buying Your Way to the Top to Increase Sales
by Catherine Seda
You don't have to have the biggest name or the most dazzling graphics to lure customers to your Web site. These days, all you really need is prominent search-engine placement. This book shows you how to get it! With searching one of the most popular Internet activities, a top spot on a major search engine virtually ensures a high volume of visitors. In these pages, top Internet marketer and strategist Catherine Seda outlines the strategy involved in buying the specific keyword positions that will lead users directly to the page you want. Beginning marketers will find the info they need to implement a Web strategy quickly, while advanced marketers will find all kinds of tips for analyzing and improving current results. $20.39

BOOKS ABOUT INTERNET MARKETING

Internet Marketing
by Barbara Cox and William Koelzer
The Internet has extended the reach of people networks through online technology. Participating in that conversation requires changing existing paradigms for companies internally and targeting markets externally. Compete on a more level playing field by 1) listening to the conversations between partners, employees and customers; 2) qualifying and quantifying your company's perspective; and, 3) pplying what you have learned to target your market effectively ... all through the Internet! $36.99

Low-Budget Online Marketing
by Holly Berkley
Large companies have huge budgets for marketing their products and services online. What's the difference between a $100,000 marketing campaign and a $1,000 campaign? Surprisingly, not much. This book teaches small-business operators how to achieve big-business marketing success on a small-business budget! Low-Budget Online Marketing for Small Business takes you behind the scenes of successful marketing campaigns. This book will show you how to cut costs so that you can adapt the same successful marketing strategies that big companies use. $12.71

Planning Your Internet Marketing Strategy: A Doctor Ebiz Guide
by Ralph F. Wilson
Nothing drives an e-business like a killer marketing plan. In this eye-opening guide, Ralph "Doctor Ebiz" Wilson (who, in addition to being an internet marketing expert, is also an evangelical pastor) shows you, step by step, how to construct an e-business marketing plan that will focus your efforts, energize your staff, and generate the sales you crave — fast! Doctor Ebiz shows you how to identify e-business opportunities, brand your Web site, and define your e-business niche. You'll also discover how to develop a unique sales proposition, analyze your industry and your competition, and attract the best customers to your site. $16.97

Internet Marketing for Less Than $500/Year: How to Attract Customers and Clients Online Without Spending a Fortune
by Marcia Yudkin
Huge businesses spend millions of dollars planning and executing their Internet marketing strategy. What these big corporations don't understand is that they could achieve similar results without breaking the bank. The secrets of making a big Internet marketing splash without spending more than $500 a year are revealed in this book. For entrepreneurs and small businesses alike, this book explains how to plan and execute a complete online marketing strategy for just a couple of dollars a day. $20.37

BOOKS ABOUT MISSIONS

Operation World: When We Pray God Works
by Patrick Johnstone
Operation World -the definitive prayer handbook for the church is now available in its 21st century edition containing 80% new material. Packed with informative and inspiring fuel for prayer about every country of the world, it is essential for anybody who wants to make a difference. A handbook for global prayer. Over 2 Million in print worldwide! Received ECPA Gold Book Award 2002. $16.19

Great Commission Companies: The Emerging Role of Business in Missions
by Stephen L. Rundle and Tom A. Steffen
Economist Steve Rundle and missiologist Tom Steffen offer a new paradigm for the convergence of business and missions - the Great Commission Company. These companies intentionally create businesses in strategic locations, pursuing profits while remaining unabashedly Christian in their purpose. By establishing authentic businesses that employ local workers among the least-reached peoples of the world, they contribute to the economic health of the immediate community and also provide avenues for both physical and spiritual ministry. $10.88

A Mind for Missions: Ten Ways to Build Your World Vision
by Paul Borthwick
There is increasing pressure on Christians today to "seek personal comfort and ease, to look for a self-centered relationship with God," writes Paul Borthwick. Instead of becoming world Christians, we're becoming worldly Christians. A Mind for Missions helps you break that mold. In these pages you'll discover ten building blocks for sensitizing yourself or your group to the needs beyond our borders. From prayer and giving to current events and lifestyle choices, Borthwick leads you to practical ways of sharpening your world vision right where you live. $8.25

BOOKS ABOUT WEB MINISTRY

The Blogging Church: Sharing The Story of Your Church Through Blogs
by Brian Bailey
The Blogging Church offers church leaders a field manual for using the social phenomenon of blogs to connect people and build communities in a whole new way. Inside you will find the why, what, and how of blogging in the local church. Filled with illustrative examples and practical advice, the authors answer key questions learned on the frontlines of ministry: Is blogging a tool or a toy? What problems will blogging solve? How does it benefit ministry? How do I build a great blog? and Who am I blogging for? The Blogging Church is a handbook that will inspire and equip you to join the conversation. The book includes contributions from five of the most popular bloggers in the world—Robert Scoble, Dave Winer, Kathy Sierra, Guy Kawasaki, and Merlin Mann, as well as interviews with blogging pastors such as Mark Driscoll, Craig Groeschel, Tony Morgan, Perry Noble, Greg Surratt, Mark Batterson, and many more. $13.57

eMinistry: Connecting with the Net Generation
by Andrew Careaga
Andrew Careaga challenges believers to creatively and effectively use all leading-edge technology. Only by entering this new world can believers reach the "Net Generation," a complex mix of young people who will shape the world the church of the 21st century. This cyberspace generation is desperately searching for the supernatural and a personal touch. There is no area where the presence of Christians is more imperative. With the foundational information in the book, you can develop an on-line discipleship strategy to engage and capture this frontier generation. $9.74

New Tools for a New Century: First Steps in Equipping Your Church for the Digital Revolution
by John P. Jewell, Jr.
Churches know that if they are to reach people raised in an electronic culture, they must use the tools that this culture makes available. For people accustomed to checking their e-mail hourly, surfing the Internet daily, and receiving most if not all of their information through electronic media, our customary reliance on the printed page and the spoken word will no longer be good enough. In this helpful and practical guide, John P. Jewell offers simple incremental steps that churches can take to expand their ministries through electronic media. $10.88

BOOKS ABOUT EVANGELISM IN GENERAL

The Celtic Way of Evangelism: How Christianity Can Reach the West Again
by George G. Hunter
Celtic Christianity: the form of Christian faith that flourished among the people of Ireland during the Middle Ages has gained a great deal of attention lately. George G. Hunter III points out that, while the attention paid to the Celtic Christians is well deserved, much of it fails to recognize the true genius of this ancient form of Christianity. What many contemporary Christians do not realize is that Celtic Christianity was one of the most successfully evangelistic branches of the church in history. North America is today in the same situation as the environment in which the early Celtic preachers found their mission fields: unfamiliar with the Christian message, yet spiritually seeking, and open to a vibrant new faith. If we are to spread the gospel in this culture of secular seekers, we would do well to learn from the Celts. $10.20

Ancient-Future Evangelism: Making Your Church a Faith-Forming Community
by Robert E. Webber
Ancient-Future Evangelism situates evangelism in the mission and worship of God and explores what church-based conversion looks like, reflecting on its implications for discipleship and spiritual formation. Rooted in historical models and patristic church studies, yet in tune with today's culture, this book will help professors and students of evangelism, pastors, and church leaders examine the processes of evangelism and spiritual formation. $10.19

Evangelism in the Early Church
by Michael Green
Now a modern classic, Michael Green's Evangelism in the Early Church provides a comprehensive look at the ways the first Christians — from the New Testament period up until the middle of the third century — worked to spread the good news to the rest of the world. In describing life in the early church, Green explores crucial aspects of the evangelistic task that have direct relevance for similar work today, including methods, motives, and strategies. He assesses the strengths and weaknesses of the evangelistic approaches used by the earliest Christians, and he also considers the obstacles to evangelism, using outreach to Gentiles and to Jews as examples of differing contexts for proclamation. Carefully researched and frequently quoting primary sources from the early church, this book will both show contemporary readers what can be learned from the past and help renew their own evangelistic vision. $16.50

WEB MINISTRY RESOURCES

The church today is faced with a historic opportunity which, if embraced, will contribute greatly to the completion of world evangelization. Click here to consider various resources which will help you understand this opportunity.

GENERAL EVANGELISM RESOURCES

When considering how to use digital means to reach the world for Christ, it is important to remember that the Bible still gives us solid principles for evangelism. Click here to consider various resources which will enhance your understanding of biblical evangelism.

WORLD MISSIONS RESOURCES

World evangelization and discipleship are at the heart of the mission God has given to us. Click here to consider various resources which will challenge you to give your lives for this mission in a variety of ways.

INTERNET MARKETING RESOURCES

We believe that some internet marketing techniques are valuable for churches and ministries wanting to spread the gospel online. Click here to consider various resources which will improve your understanding of modern internet marketing approaches.

SEARCH ENGINE MARKETING RESOURCES

Search engine marketing is an important aspect of internet evangelism as a strategic approach to search engines will increase the readership of our evangelistic sites. Click here to consider various resources which will give you a comprehensive understanding of search engine optimization and advertising principles.

WEB ANALYTICS RESOURCES

If we use digital means to spread the gospel, it is important for us to be able to gauge the level of success which various online promotional methods afford us. Click here to consider various resources which will help you understand web analytics and metrics.

ONLINE COMMUNITY RESOURCES

While we firmly believe that face-to-face community is the pattern which the church should follow, today's society is moving rapidly to incorporate concepts of virtual community, and the church should endeavor to understand this shift in societal patterns. Click here to consider various resources which will expose you to the concept of online community.