I do a lot of work with pay-per-click campaigns in my day job and perhaps tend to look at PPC ads more than the average web surfer. I was searching for some photos of the recent tsunami this morning and noticed this pay-per-click advertisement from World Vision:
Help Tidal Wave Victims. 9.0 quake strikes Asia. Help relief aid efforts now. More than 11,000 people were killed and tens of thousands left homeless after a tsunami hit the coasts of six Asian countries. Donate. http://www.worldvision.org
I thought this was a very compelling use of the medium from a recognized charitable organization (which probably plays a large part in why I (and others undoubtedly) find it so compelling).
While it may not relate directly to online evangelism, I do think it combines some elements which are important in PPC advertising: relevance (current events) and credibility (well-known organization).
It would be interesting to find out how many churches and ministries are using PPC advertising and what level of effectiveness they are seeing.
By the way, if you would like to donate, you can do so here.
I believe that the internet provides today's church with a historic opportunity .... to tell the old, old story of Jesus and His love in ways which could only have been imagined in times past. The objective of this website is to explore the various ways in which today's technology can be used to spread the gospel around the world.
