Strategic Digital Outreach

NY Times Article on Godcasting

UPDATE: On the other hand, read this blog entry on Mark Batterson’s Evotional blog. Interesting food for thought.

Brian Slezak is blogging at The Appian Way blog about this article which appeared in the New York Times a couple of days ago: Missed Church? Download It To Your IPod (registration required).

I have to admit that I have mixed feelings about podcasting, godcasting, or videocasting church services, or for that matter including streaming audio or video of church services on a church website. This is not to say that I think podcasting or videocasting is problematic in itself — I think there are great uses for it, primarily in memorializing the spontaneous life of the church. But actual services, I’m not so sure.

On the one hand, I know that it provides a service to those who are out of town or housebound. That, I believe, is a good thing.

On the other hand, I am concerned that providing audio or video versions of our church services reduces the gathering of the church to something to be watched or listened to rather than something to be participated in. I realize that issue goes beyond the use of a church website to how we actually perceive the nature of a church gathering, but I think it’s an important consideration for those of us involved in strategizing with churches about their web presence.

I have an acquaintance who was interviewed by a major newspaper in our area several years ago regarding a large local church’s use of real-time video feeds. One of my acquaintance’s comments was chilling. It was something to this effect: “When we wake up in the morning, if we don’t feel like driving all the way to church (about 30 miles from where he and his family lived), we can just stay in our bedroom, flip on the computer, and watch the service from here.” To me, that’s chilling.

If something we do on a church website discourages people from participating in the physical gathering of the church, is that a good thing?

The New York Times article gives the example of National Community Church in Washington, D.C. The church’s pastor, Mark Batterson (who we’ve recently written about here, had some interesting things to say:

Mr. Lewis’s pastor, the Rev. Mark Batterson, started podcasting, or “godcasting” as he prefers to call it, last month to spread the word about his congregation. The hourlong recordings of his weekly service, available on theaterchurch.com, have already brought new parishioners to his church, he said.

“I can’t possibly have a conversation with everyone each Sunday. But this builds toward a digital discipleship,” he said. “We’re orthodox in belief but unorthodox in practice.”

Mark says that godcasting has brought new people into the church. I wonder if there is any way to know if people are participating in the physical gatherings less because of godcasting.

I guess the bottom line is that I’m conflicted about the effectiveness of godcasting actual services. If a church does use godcasting and/or videocasting of actual services, I would strongly encourage the church to spend time emphasizing the nature and importance of the regular physical gathering of believers. That way, people won’t be so easily tempted to think of the church service as something to be watched or listened to.

As always, comments are welcome!

Posted by on 09/01/05 at 10:01 AM
The Collective Voice!
Josh Sargent continues the discussion:

Podcasting can give us an opportunity to reach people that may never step inside our churches.

contributed on 09/02 at 09:39 AM
continues the discussion:

Thanks for your comment Josh. Yes, I agree that podcasting is a valuable tool for outreach.

My hesitation revolves more around what we are podcasting rather than podcasting itself. If we are podcasting (or videocasting, etc.) our regular gatherings of believers AND this leads to a situation in which believers think that participating in those gatherings is optional (because “I can watch or listen to what I miss"), then I think our tool has created a larger problem.

If we use podcasting (or videocasting, etc.) to memorialize the spontaneous life of the church, and then use that as a tool for outreach, then we don’t run that same risk. And I also tend to believe that the spontaneous life of the church is much more attractive to unbelievers than at least some of our regular gatherings, but that’s a different issue. <grin>

If we are going to podcast our actual services, then I think at the very least, we need to emphasize strongly that the gathering of believers is not something to be watched or listened to (much of the problem here is our paradigm of what a church “service” should look like), but something which individual believers are meant to participate in. ("What is the outcome then, brethren? When you assemble, each one of you has a psalm, has a teaching, has a revelation, has a tongue, has an interpretation.")

If we are careful to teach each other about the true nature of our gatherings, then we as believers won’t be as tempted to think of them as something to be watched or listened to. That might mitigate the issue of people not bothering to be a part of the gathering because they can always access the podcast (or videocast) later.

Or perhaps we should be thinking about preparing different presentations/messages/etc. specifically for podcasting/videocasting. I think that would be much more in line, for example, with Mark Batterson’s comparison of podcasting to Wesley’s field preaching. That might be more effective in reaching those people who you talk about (who won’t set foot in the church) than our actual services.

Obviously, I don’t have all of the answers. Just trying to explore the most strategic use of current technology.

Thanks again for your input - I really appreciate it.

contributed on 09/02 at 02:13 PM
Rich Tatum continues the discussion:

Hey, Frank. Good article, and thought provoking. Here are my thoughts: I would be wary of *real time* streaming of a church service because of the precise, if unintential, message it sends, which you mentioned. If you can’t make it to the service, attend online. On the other hand, do we feel the same way about churches who broadcast their services on the public access channels?

Yet, some kind of internet archive of messages provides opportunities for shut-ins and displaced (out of state, on vacation, folks who’ve moved), as well as an opportunity for the completely unchurched to hear the Word and witness the community in action. This hesitancy to put our messages online seems to stem from a conservative mindset: that we must somehow *conserve* our membership and prevent attrition like the NFL does by blacking out local area broadcasts in cities where major games are played. Yet, the people who would seriously substitute online attendance for in-the-flesh attendance are somehow already not getting the message. These same people are probably not tithing. They probably are not volunteering for service in the church. They likely are not involved in mentoring or discipling others.

In what way are these hangers-on actually participating in community?

So, I wouldn’t worry about podcasting or archiving messages online somehow weakening church membershp. On the contrary, in fact. What would be more compelling than to build a community of believers that are vibrantly participating in every aspect of church life?

Besides, these wwere not the concerns of Matthew, Mark, Luke, John, Paul the Apostle, James, and others who wrote the New Testament. It’s far more valuable to get the message out there were others can receive it than worry about the marginal folks who will rely on it for their entire sustenance. If that had been the original NT writer’s concern, they would have not written their letters and histories: they would’ve relited entirely on oral tradition.

Speaking of oral tradition: I suspect that podcasting, itself, is reviving a modern-day sort of oral tradition. There’s nothing like actually hearing the Word. Hearing a powerful message is transformative in a way that merely reading it is not.

And as a two-hour a day commuter, I really appreciate the wealth of sermon MP3 resources I can now find online. It’s made my day and mindset so much better.

Regards,

Rich.

contributed on 09/06 at 12:35 AM
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Key Articles

You may be interested in reading these articles which enumerate core principles of the strategy we advocate:

Effective Church Websites For Emerging Generations
Investigating the various ways in which a church's website can be targeted toward unbelievers in a church's local community.

A Strategy For Local Internet Outreach
How can the internet be used for evangelism and outreach while maintaining an environment of authentic Christian community?

Flawed Follow Up Or A Flawed Philosophy of Evangelism?
The ease with which we can “share the gospel” online can actually short-circuit the God-ordained process by which unbelievers are brought to faith.

Should We Include A Gospel Presentation On Our Websites?
Should conversion be our immediate goal in our internet evangelism efforts?

A Strategic Opportunity For The Church
A proposed strategy in which a church would use short video profiles of members of their congregation to entice unbelievers in their local area to consider the value of a local congregation’s ministry in their own lives.

2 John 12
Is there something incomplete about digital communication?

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Frank interested in finding good resources (blogs, books, etc.) on cause marketing.

Fri, November 28, 2008 at 11:57 am
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Tue, November 25, 2008 at 08:31 am
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Mon, November 24, 2008 at 08:05 pm
Frank @benwiles although you made me think about OneNote again. I think it might have feature to allow you to forward a website to OneNote

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