NY Times Article on Godcasting
UPDATE: On the other hand, read this blog entry on Mark Batterson’s Evotional blog. Interesting food for thought.
Brian Slezak is blogging at The Appian Way blog about this article which appeared in the New York Times a couple of days ago: Missed Church? Download It To Your IPod (registration required).
I have to admit that I have mixed feelings about podcasting, godcasting, or videocasting church services, or for that matter including streaming audio or video of church services on a church website. This is not to say that I think podcasting or videocasting is problematic in itself — I think there are great uses for it, primarily in memorializing the spontaneous life of the church. But actual services, I’m not so sure.
On the one hand, I know that it provides a service to those who are out of town or housebound. That, I believe, is a good thing.
On the other hand, I am concerned that providing audio or video versions of our church services reduces the gathering of the church to something to be watched or listened to rather than something to be participated in. I realize that issue goes beyond the use of a church website to how we actually perceive the nature of a church gathering, but I think it’s an important consideration for those of us involved in strategizing with churches about their web presence.
I have an acquaintance who was interviewed by a major newspaper in our area several years ago regarding a large local church’s use of real-time video feeds. One of my acquaintance’s comments was chilling. It was something to this effect: “When we wake up in the morning, if we don’t feel like driving all the way to church (about 30 miles from where he and his family lived), we can just stay in our bedroom, flip on the computer, and watch the service from here.” To me, that’s chilling.
If something we do on a church website discourages people from participating in the physical gathering of the church, is that a good thing?
The New York Times article gives the example of National Community Church in Washington, D.C. The church’s pastor, Mark Batterson (who we’ve recently written about here, had some interesting things to say:
Mr. Lewis’s pastor, the Rev. Mark Batterson, started podcasting, or “godcasting” as he prefers to call it, last month to spread the word about his congregation. The hourlong recordings of his weekly service, available on theaterchurch.com, have already brought new parishioners to his church, he said.
“I can’t possibly have a conversation with everyone each Sunday. But this builds toward a digital discipleship,” he said. “We’re orthodox in belief but unorthodox in practice.”
Mark says that godcasting has brought new people into the church. I wonder if there is any way to know if people are participating in the physical gatherings less because of godcasting.
I guess the bottom line is that I’m conflicted about the effectiveness of godcasting actual services. If a church does use godcasting and/or videocasting of actual services, I would strongly encourage the church to spend time emphasizing the nature and importance of the regular physical gathering of believers. That way, people won’t be so easily tempted to think of the church service as something to be watched or listened to.
As always, comments are welcome!
Posted by on 09/01/05 at 10:01 AM
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You may be interested in reading these articles which enumerate core principles of the strategy we advocate:
Effective Church Websites For Emerging Generations
Investigating the various ways in which a church's website can be targeted toward unbelievers in a church's local community.
A Strategy For Local Internet Outreach
How can the internet be used for evangelism and outreach while maintaining an environment of authentic Christian community?
Flawed Follow Up Or A Flawed Philosophy of Evangelism?
The ease with which we can “share the gospel” online can actually short-circuit the God-ordained process by which unbelievers are brought to faith.
Should We Include A Gospel Presentation On Our Websites?
Should conversion be our immediate goal in our internet evangelism efforts?
A Strategic Opportunity For The Church
A proposed strategy in which a church would use short video profiles of members of their congregation to entice unbelievers in their local area to consider the value of a local congregation’s ministry in their own lives.
2 John 12
Is there something incomplete about digital communication?
Wed, December 03, 2008 at 07:19 am
Frank thoroughly impressed with the professionalism of the WebTrends Ad Director team http://ping.fm/EuHLl
Sun, November 30, 2008 at 12:08 pm
Frank interested in finding good resources (blogs, books, etc.) on cause marketing.
Fri, November 28, 2008 at 11:57 am
Frank contemplating a line from "O Holy Night" - in His name ALL oppression shall cease
Tue, November 25, 2008 at 08:31 am
Frank exhausted but gratified after today's Scene7 imaging launch on telescope.com!
Mon, November 24, 2008 at 08:05 pm
Frank @benwiles although you made me think about OneNote again. I think it might have feature to allow you to forward a website to OneNote
When the Luis Palau Evangelistic Association wanted to use the internet to promote their city festivals, they turned to Strategic Digital Outreach. Read more ....
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Web Development
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Turtle Interactive
Content Management
Expression Engine
Web Hosting
DreamHost
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We work with several different organizations in exploring ways in which digital means can be used to reach an increasingly digital world. Some of these organizations are more traditional clients. Some are friends. All are our partners in the gospel (1 Corinthians 3:9). Invariably, we learn as much from them as they do from us. Here is a sampling:
David & Linda Arzouni
Assemblies of God missionaries to West Africa, based in Mali (the land of Timbuktu).
Assemblies of God
The Northern California and Nevada District, based in Sacramento, California.
India Prayer Drive
A 21-day prayer drive through the nation of India.
IreneDias.com
Although the suffering they face is severe, this is not a story of despair, but of an incredible faith and even more of an incredible God who sustains His followers with lavish grace, extravagant kindness, and unrelenting love.
Luis Palau Evangelistic Association
Proclaiming the Lord's Good News to the millions of people who have yet to respond to the Gospel.
Sacred Ink
Joyfully declaring the gospel to the tattoo subculture.
Santa Cruz Bible Church
Their evangelism department focuses on marketplace ministries.
ShareFest Santa Cruz County
Churches in Santa Cruz County, California join together to become a bridge from the church to the community through work projects designed to bless the community.
TimeOut Conference
Enabling a deeper relationship with God and more effective relationships with people.
Wake Up! Santa Cruz
Presenting the claims of Christ to the business community in Santa Cruz, California.
These are projects which we have initiated (either individually or as members of a team) in our efforts to use digital means to spread the gospel:
MissionEquip
MissionEquip.com was established to provide resources to missionaries and short-term missions teams traveling worldwide.

ChristianCruz
ChristianCruz.com is a localized portal for believers living in Santa Cruz County, California.

Prodigal God
ProdigalGod.com, a work in progress, is designed to provide biblical instruction to the wider body of Christ through the use of video teaching segments and written articles.

Christian Screen Savers
ChristianScreenSavers.com offers a selection of high-quality, inexpensive Christian screen savers which reflect biblical themes. Proceeds from the sale of these screen savers are used to support the work of Strategic Digital Outreach.

Blogs I Read
Adventures Of A Web Evangelist
The Appian Way
BetaChurch.org
BlogMinistry
BlogRodent
Boyink Interactive
Carpe' Digital
Christian Web Trends
Church Beauty
Church Communications Pro
Church Marketing Sucks
ChurchTechToday
Church Website & Blog Ideas
digital.leadnet.org
Digital Ministry
The Digital Sanctuary
e-vangelism.com
Effective Church Web Sites
Effective Web Ministry Notes
Equip Blog
Evotional
GodBit
Goodmanson
Gospelcon
Heal Your Church Website
If Jesus Had A Website
Leave It Behind
MicroExplosion
Outside The Box Ministry
Sacred Digital
So You Want A Church Website?
The Ultimate Issue
Web Evangelism Issues
More Blogs & Sites
The Grace Place
Life's Eye View
MetroReach
Media Ministry
Missionary-Blogs
Mobile Ministry Magazine
Conquering Nonprofit Chaos
Palms For Pastors
St. George the Dragonslayer


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Frank N. Johnson.
All rights reserved, except as otherwise noted.