My Core Philosophy

I remember a few years ago teaching a course on web strategy for churches for the denomination with which my wife and I are affiliated. Prior to the first session, I wrote some notes on the whiteboard, including several passages of Scripture which I felt were relevant to the discussion I was hoping we would have.

When some of the session participants saw what I had written on the whiteboard, one of them snickered to his neighbor, “I wonder what the Bible has to say about websites.”

True, the Bible doesn’t have anything to say directly about websites. But it does have a lot to say about outreach! And if the purpose of our websites is to reach unbelievers, then we would do well to heed the principles of outreach which the Scriptures give us.

My core philosophy of internet evangelism revolves around a passage of Scripture in John 17:21-23.

That passage reads as follows:

My prayer is not from them alone. I pray also for those who will believe in me through their message, that all of them may be one. Father, just as you are in me and I am in you. May they also be in us so that the world may believe that you have sent me. I have given them the glory that you gave me, that they may be one as we are one: I in them and you in me. May they be brought to complete unity to let the world know that you sent me and have loved them even as you have loved me.

That passage intrigues me because it tells us how unbelievers come to know that the Father loves them and how they come to know that the Father sent Jesus (and presumably the reason why the Father sent Jesus - to redeem us from our sinful existence).

The passage says that unbelievers (the world) will know that the Father loves them and that the Father sent Jesus when Jesus’ disciples are one and when they have been brought to complete unity. So if we are one and living in complete unity, then the world will know that the Father loves them and that He sent Jesus to save them from their sins. The converse is true, it seems to me - if we are not one, if we are not living in complete unity (or at least to the measure that we are not living in unity), then unbelievers will not know that the Father loves them. They will not know that the Father sent Jesus.

So what does that mean for evangelism? Simply this. Any method of evangelism we use which does not have authentic Christian community as its foundation will be suspect in its effectiveness.

What does that mean for internet evangelism? Any approach to internet evangelism which does not have authentic Christian community as its foundation will be suspect in its effectiveness (repeated for the sake of emphasis!).

It seems to me that the norm for internet evangelism should be the use of methods which introduce unbelievers to believers and their circle of Christian friends (authentic Christian community) in personal relationships. Ideally, those relationships should be face-to-face. Obviously, some areas of the world have governmental and/or social policies which may prevent this. In those cases, we should strive to use instant messaging technology and other similar means to electronically introduce unbelievers to Christian community.

Is it possible for someone to visit an evangelistic website, for example, read the plan of salvation and commit their lives to Christ? Of course. But should that be the norm toward which we strive? I say No. We should be purposefully striving to employ methods which establish ongoing relationships between believers and unbelievers. We should be striving to use approaches which introduce unbelievers to local fellowship groups, support groups, etc.

Comments are of course welcome!

Posted by on 11/30 at 10:54 AM

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You may be interested in reading these articles which enumerate core principles of the strategy we advocate:

Effective Church Websites For Emerging Generations
Investigating the various ways in which a church's website can be targeted toward unbelievers in a church's local community.

A Strategy For Local Internet Outreach
How can the internet be used for evangelism and outreach while maintaining an environment of authentic Christian community?

Flawed Follow Up Or A Flawed Philosophy of Evangelism?
The ease with which we can “share the gospel” online can actually short-circuit the God-ordained process by which unbelievers are brought to faith.

Should We Include A Gospel Presentation On Our Websites?
Should conversion be our immediate goal in our internet evangelism efforts?

A Strategic Opportunity For The Church
A proposed strategy in which a church would use short video profiles of members of their congregation to entice unbelievers in their local area to consider the value of a local congregation’s ministry in their own lives.

2 John 12
Is there something incomplete about digital communication?

Fri, September 05, 2008 at 08:48 pm
Frank : happy that I've figured out how to import articles from four blogs into Facebook Notes simultaneously

Thu, September 04, 2008 at 09:14 am
Frank : very happy to reconnect with an old friend on Facebook!

Tue, September 02, 2008 at 10:31 am
Frank : reading a great article from flyte.biz about how microblogging is the future of communications. http://ping.fm/IT0XL

Sat, August 30, 2008 at 06:54 am
Frank : looking forward to a weekend of watching my daughter play soccer.

Thu, August 28, 2008 at 03:32 pm
Frank : reviewing SEO recommendations from our partner.

When the Luis Palau Evangelistic Association wanted to use the internet to promote their city festivals, they turned to Strategic Digital Outreach. Read more ....

Quick Contact Info

T: 831.461.1183
F: 831.461.1184
AIM: strategicdigital
ICQ: strategicdigital
Yahoo: strategicdigital
MSN: strategicdigital@hotmail.com

Web Development
Designwise Studios
DirectSteps
RockBeatsPaper
SparrowStyle
Turtle Interactive

Content Management
Expression Engine

Web Hosting
DreamHost

Email Management
Constant Contact

We work with several different organizations in exploring ways in which digital means can be used to reach an increasingly digital world. Some of these organizations are more traditional clients. Some are friends. All are our partners in the gospel (1 Corinthians 3:9). Invariably, we learn as much from them as they do from us. Here is a sampling:

David & Linda Arzouni
Assemblies of God missionaries to West Africa, based in Mali (the land of Timbuktu).

Assemblies of God
The Northern California and Nevada District, based in Sacramento, California.

India Prayer Drive
A 21-day prayer drive through the nation of India.

IreneDias.com
Although the suffering they face is severe, this is not a story of despair, but of an incredible faith and even more of an incredible God who sustains His followers with lavish grace, extravagant kindness, and unrelenting love.

Luis Palau Evangelistic Association
Proclaiming the Lord's Good News to the millions of people who have yet to respond to the Gospel.

Sacred Ink
Joyfully declaring the gospel to the tattoo subculture.

Santa Cruz Bible Church
Their evangelism department focuses on marketplace ministries.

ShareFest Santa Cruz County
Churches in Santa Cruz County, California join together to become a bridge from the church to the community through work projects designed to bless the community.

TimeOut Conference
Enabling a deeper relationship with God and more effective relationships with people.

Wake Up! Santa Cruz
Presenting the claims of Christ to the business community in Santa Cruz, California.

These are projects which we have initiated (either individually or as members of a team) in our efforts to use digital means to spread the gospel:

MissionEquip
MissionEquip.com was established to provide resources to missionaries and short-term missions teams traveling worldwide.

ChristianCruz
ChristianCruz.com is a localized portal for believers living in Santa Cruz County, California.

Prodigal God
ProdigalGod.com, a work in progress, is designed to provide biblical instruction to the wider body of Christ through the use of video teaching segments and written articles.

Christian Screen Savers
ChristianScreenSavers.com offers a selection of high-quality, inexpensive Christian screen savers which reflect biblical themes. Proceeds from the sale of these screen savers are used to support the work of Strategic Digital Outreach.

Blogs I Read

Adventures Of A Web Evangelist
The Appian Way
BetaChurch.org
BlogMinistry
BlogRodent
Boyink Interactive
Carpe' Digital
Christian Web Trends
Church Beauty
Church Communications Pro
Church Marketing Sucks
ChurchTechToday
Church Website & Blog Ideas
digital.leadnet.org
Digital Ministry
The Digital Sanctuary
e-vangelism.com
Effective Church Web Sites
Effective Web Ministry Notes
Equip Blog
Evotional
GodBit
Goodmanson
Gospelcon
Heal Your Church Website
If Jesus Had A Website
Leave It Behind
MicroExplosion
Outside The Box Ministry
Sacred Digital
So You Want A Church Website?
The Ultimate Issue
Web Evangelism Issues

My Core Philosophy

Blogs I Read

More Blogs & Sites