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Strategic Digital Outreach

More Thoughts On Blogging

MicroPersuasion ran an article yesterday about Hugh Hewitt’s upcoming book, Blog : Understanding the Information Reformation That’s Changing Your World. Hugh Hewitt is an evangelical, a nationally-syndicated talk radio host, a Professor of Constitutional Law at Chapman University Law School, and an avid blogger.

What caught my eye in the MicroPersuasion article, however, was Steve Rubel’s quote of the publisher’s description. Among other things, the publisher wrote, “Millions are changing their habits when it comes to information acquisition, and the blogosphere has appeared so suddenly as to surprise even the most sophisticated of analysts.

In many ways, the church is in the information business. We are communicators. If people are changing their habits in the ways they receive information and communication from others, wouldn’t it be important for the church to be cognizant of those changes and adapt our communication methods to ensure that our message (the most important message in the world) is communicated effectively?

Posted by .(JavaScript must be enabled to view this email address) on 12/03/04 at 12:29 PM
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