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Strategic Digital Outreach

Let’s Be Passionate!

Wayne Hurlbert at Blog Business World posted an interesting article yesterday about gaining blog readership through writing articles which reflect your passion. Here’s a brief excerpt:

What really enhances the sweep and scope of most political blog writers is their passion. Whether writing posts in support, or diametrically opposed in every conceivable way, to various politicians and their political parties, what is displayed is genuine conviction….Business blogs, legal blogs, technical blogs, writers blogs, sports blogs, and personal blogs often display those important characteristics as well. By doing so, the blogs become must reads….The blogger who cares deeply about his or her subject matter, will also show passion for the topics, in their writing. The feelings flow out of the computer monitor, and affect the reader in countless ways.

I think that’s an important thing to keep in mind if you’re wanting to start a niche site which uses the bridge strategy to engage unbelievers in conversation. Choose a topic about which you are passionate, and you will find yourself writing more frequently and in a more engaging style. This can only serve to bring more people to your site as you get a reputation for having fresh, opinionated content.

Posted by .(JavaScript must be enabled to view this email address) on 12/13/04 at 01:02 PM
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