Strategic Digital Outreach

How Christians Share Their Faith

The Barna Group today released the results of a survey regarding how Christians share their faith.

Not surprisingly, the survey found that although digital means (primarily email) was one of the least used evangelistic methods among believers, young adults were the most likely to use email as an evangelistic approach:

“Young adults are much more likely to share their faith through ongoing discussions with friends and through e-mail and instant message conversations than are middle-aged and older adults,” Barna explained. “They are less likely to engage in means that their generation finds offensive, such as street preaching or moral confrontation. The early signs suggest that the emerging generation – the Mosaics, who presently are in their early twenties down through early childhood – will continue along this vein. Ministries seeking to prepare people to effectively share their faith in today’s society would advance the process by enabling young adults to carry on knowledgeable conversations about the substance of the Christian faith and how it affects all dimensions of a person’s life. The ability to relate biblical principles to current issues and personal struggles – that is, to interact beyond the level of simply ‘getting saved’ – will be crucial for the future of effective outreach efforts.”

Posted by on 01/31 at 05:42 AM
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