Digital Outreach and Personal Relationships

In the middle of a blog post about the effectiveness of using movies (such as The Passion of the Christ, Narnia, and The Da Vinci Code) for evangelism, Dan Kimball made this statement:

I sort of find it kind of sad that the church has to get so excited about films to do evangelism, rather than being excited about the ongoing relationships we have with those outside the faith for evangelism. It feels weird that I would invite someone to a movie to explain what I believe in rather than letting my life and what I can be talking them about personally would be.

Although Dan’s article is not directly related to the sorts of things I usually talk about on this site, I do feel his post is worth reading in its entirety, so I’d encourage you to head on over to his blog.

I’d like to comment, though, on the portion I have quoted above. Dan’s right - personal relationships with unbelievers are the key to effective outreach. I’ve said it before — a demonstration of authentic Christian community is the foundation of all effective outreach (cf. John 17:21-23).

But where does that demonstration of Christian community begin? In one-on-one personal relationships with unbelievers. As we befriend unbelievers (primarily for the sake of simply being their friends, although we certainly hope that they will come to know Christ), they will begin to see what life with Jesus is all about in the interactions between us and our believing friends. They will be exposed to authentic Christian community.

The problem many believers have (and which I had for several years after being converted to Christ and still have, albeit not to the same extent) is that we don’t have personal relationships with unbelievers. We’re often too busy with internally-focused ministries of the church to actually befriend people outside the church. Astounding in light of Jesus’ call to take the good news to those around us, but still true.

Bringing this discussion back to digital outreach, my question is this: “How can we use digital evangelism approaches (websites, blogs, digital tracts, screen savers, wallpaper, etc., etc.) to be the catalyst for personal, one-on-one relationships?”

Posted by on 12/03/05 at 11:22 AM

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You may be interested in reading these articles which enumerate core principles of the strategy we advocate:

Effective Church Websites For Emerging Generations
Investigating the various ways in which a church's website can be targeted toward unbelievers in a church's local community.

A Strategy For Local Internet Outreach
How can the internet be used for evangelism and outreach while maintaining an environment of authentic Christian community?

Flawed Follow Up Or A Flawed Philosophy of Evangelism?
The ease with which we can “share the gospel” online can actually short-circuit the God-ordained process by which unbelievers are brought to faith.

Should We Include A Gospel Presentation On Our Websites?
Should conversion be our immediate goal in our internet evangelism efforts?

A Strategic Opportunity For The Church
A proposed strategy in which a church would use short video profiles of members of their congregation to entice unbelievers in their local area to consider the value of a local congregation’s ministry in their own lives.

2 John 12
Is there something incomplete about digital communication?

Wed, December 03, 2008 at 07:19 am
Frank thoroughly impressed with the professionalism of the WebTrends Ad Director team http://ping.fm/EuHLl

Sun, November 30, 2008 at 12:08 pm
Frank interested in finding good resources (blogs, books, etc.) on cause marketing.

Fri, November 28, 2008 at 11:57 am
Frank contemplating a line from "O Holy Night" - in His name ALL oppression shall cease

Tue, November 25, 2008 at 08:31 am
Frank exhausted but gratified after today's Scene7 imaging launch on telescope.com!

Mon, November 24, 2008 at 08:05 pm
Frank @benwiles although you made me think about OneNote again. I think it might have feature to allow you to forward a website to OneNote

When the Luis Palau Evangelistic Association wanted to use the internet to promote their city festivals, they turned to Strategic Digital Outreach. Read more ....

Quick Contact Info

T: 831.461.1183
F: 831.461.1184
AIM: strategicdigital
ICQ: strategicdigital
Yahoo: strategicdigital
MSN: strategicdigital@hotmail.com

Web Development
Designwise Studios
DirectSteps
RockBeatsPaper
SparrowStyle
Turtle Interactive

Content Management
Expression Engine

Web Hosting
DreamHost

Email Management
Constant Contact

We work with several different organizations in exploring ways in which digital means can be used to reach an increasingly digital world. Some of these organizations are more traditional clients. Some are friends. All are our partners in the gospel (1 Corinthians 3:9). Invariably, we learn as much from them as they do from us. Here is a sampling:

David & Linda Arzouni
Assemblies of God missionaries to West Africa, based in Mali (the land of Timbuktu).

Assemblies of God
The Northern California and Nevada District, based in Sacramento, California.

India Prayer Drive
A 21-day prayer drive through the nation of India.

IreneDias.com
Although the suffering they face is severe, this is not a story of despair, but of an incredible faith and even more of an incredible God who sustains His followers with lavish grace, extravagant kindness, and unrelenting love.

Luis Palau Evangelistic Association
Proclaiming the Lord's Good News to the millions of people who have yet to respond to the Gospel.

Sacred Ink
Joyfully declaring the gospel to the tattoo subculture.

Santa Cruz Bible Church
Their evangelism department focuses on marketplace ministries.

ShareFest Santa Cruz County
Churches in Santa Cruz County, California join together to become a bridge from the church to the community through work projects designed to bless the community.

TimeOut Conference
Enabling a deeper relationship with God and more effective relationships with people.

Wake Up! Santa Cruz
Presenting the claims of Christ to the business community in Santa Cruz, California.

These are projects which we have initiated (either individually or as members of a team) in our efforts to use digital means to spread the gospel:

MissionEquip
MissionEquip.com was established to provide resources to missionaries and short-term missions teams traveling worldwide.

ChristianCruz
ChristianCruz.com is a localized portal for believers living in Santa Cruz County, California.

Prodigal God
ProdigalGod.com, a work in progress, is designed to provide biblical instruction to the wider body of Christ through the use of video teaching segments and written articles.

Christian Screen Savers
ChristianScreenSavers.com offers a selection of high-quality, inexpensive Christian screen savers which reflect biblical themes. Proceeds from the sale of these screen savers are used to support the work of Strategic Digital Outreach.

Blogs I Read

Adventures Of A Web Evangelist
The Appian Way
BetaChurch.org
BlogMinistry
BlogRodent
Boyink Interactive
Carpe' Digital
Christian Web Trends
Church Beauty
Church Communications Pro
Church Marketing Sucks
ChurchTechToday
Church Website & Blog Ideas
digital.leadnet.org
Digital Ministry
The Digital Sanctuary
e-vangelism.com
Effective Church Web Sites
Effective Web Ministry Notes
Equip Blog
Evotional
GodBit
Goodmanson
Gospelcon
Heal Your Church Website
If Jesus Had A Website
Leave It Behind
MicroExplosion
Outside The Box Ministry
Sacred Digital
So You Want A Church Website?
The Ultimate Issue
Web Evangelism Issues

Digital Outreach and Personal Relationships

Blogs I Read

More Blogs & Sites