Strategic Digital Outreach

A Congregational Twitter Stream?

If you look in the right-hand sidebar, you’ll see a new section called “Quick Thoughts.” Let me quickly tell you the main points of how I’m doing this and then strategize for a moment about how something similar might be useful for churches.

I’m a member of a few different social websites (I’ve linked to my profiles in case you’re interested):

  • LinkedIn (I use it 3-4 times a week)
  • Facebook (I use it every day, usually multiple times)
  • Plaxo Pulse (I don’t use it very much - someone invited me, so I signed up)
  • Plurk (I just signed up a couple of days ago - I’ve heard good things about it)

Of course, there are many other social networks. I also have a Twitter account (until recently, I hardly ever used it).

Most of these social networks have a way you can update your status frequently throughout a day. Some use this feature, some don’t. The people who use it most effectively are not talking about what they ate for breakfast, but are sharing quick links, thoughts, etc. At the moment, I’m probably a little bit too much on the side of “what I ate for breakfast!”

The problem I’ve had in the past with using these status updates is that if I’m a member of five different services (and could be a member of many, many more), how am I going to update my status on all of them? I could end up doing nothing but updating my status!

Enter ping.fm — it’s a service in beta which allows you to create one status update that then gets pushed out to all of your social networks. Plus, they have a feature which allows me to use GoogleTalk to send their automatic service an update and that update then gets pushed out to all of my networks. Since I do all of my email in gmail now, it’s very convenient for me to just click on the pingdotfm chat partner (as I said, it’s actually an automated service) and write out a quick couple of lines for my status, hit the enter button, and know that all of my social networks will soon (some in a matter of seconds) have my updated status.

The final piece of the puzzle is that Expression Engine (the content management system I use) has a plugin that allows me to display my Twitter status updates in the sidebar — that’s what you’re seeing in the “Quick Thoughts” section (since I was experimenting initially, you’ll see a duplicate entry or two — the duplicate entries should go away in the next few days as I add more updates).

As I was telling a friend about what I had set up, I started thinking about how a church could use this. If the majority of a church’s members had Twitter accounts, their updates could be combined into a “congregational Twitter theme” which would allow everyone to stay on top of what other members were up to. I have a feeling this would provide an enhancement to face-to-face community and bring people in a congregation closer together.

Does anyone know of any churches doing something similar to this? Just curious.

Posted by on 08/24/08 at 10:50 PM
The Collective Voice!
IndyChristian continues the discussion:

Oh Frank, surely you jest!  LOL.  It’s been incredibly hard to find churches that even effectively allow their members to blog together (in an aggregated stream), much less tweet together.

A.  That would mean a loss of control over the church microphone, so to speak.  That microphone should be reserved strictly for a controlled set of announcements, music, prayers & lecturing.

B.  It would distort our definition of ‘church’… as our buildings & stadiums where we gather on Sundays (only).  What you’re suggesting might somehow give people a wrong idea that the Church is an aggregation of the children of God.

C.  Aggregating the important daily activities of all our members’ lives would create a tremendous quantity of ‘noise’ on the channel.  If we got invested in all their lives, it would distract from our available time for listening to the talking-heads on CNN, or our football games, weather reports, etc.  Think member-spam.  Lord know we already have enough distractions even in our own households, with wives & kids wanting our attention when there’s something more important on tv.

D.  And over time, wouldn’t all this volume of activity tend to downsize our churches?  After all, how could a person possibly keep up with all those voices?  We could never grow to be a stadium-sized church if we have to be attentive to each & every person.  Why the biggest we’d ever grow to be might only be the size of the team on the field.  Where would our spectators ‘worship’? 

And lastly…

E.  After all, that’s why we use a microphone in the first place—see item A above.

contributed on 08/25 at 04:58 AM
Ben continues the discussion:

Frank,

Just read this post.  I am lead pastor at a church in Hot Springs, Arkansas and a student at Regent University School of Divinity.  Through one of my classes at Regent I began to get very curious about the possibility of leveraging Web 2.0 technologies to build community as well as evangelize.

One of the things we are doing is utilizing Twitter.  I have encouraged people in our congregation to Twitter the sermons and the results have been fantastic.  It is amazing what community can be built around 140 character micro-blogs! 

We are currently in the process of renovating our website around web 2.0 including a Twitter feed using hashtags, Flickr, and online community like myspace.  As the previous comment stated, this certainly does cause us to share the church microphone.  But our goal is interconnectedness.  We are rethinking church and I am excited about the possibilities.

contributed on 11/14 at 04:44 PM
continues the discussion:

Hi Ben! Thanks for commenting. I just started following you on Twitter so it will be good to make the connection on a more regular basis.

I’m curious as to how you’re using hashtags. Are you using them to, in fact, create a congregational twitter stream? If so, what has been the uptake in your congregation?

I’m working with a men’s conference on web strategy. Their members are fairly spread out geographically and it has been suggested that Twitter might be a good way to keep the members in touch with events in the lives of conference participants. I’m fairly new to Twitter and even newer to hashtags (just found out about them, oh maybe two minutes ago when I read your comment!), but I’m wondering how effective it’s been for you since it depends on members of the congregation remembering to use them.

Thanks again for the comment - very intriguing!

Frank

contributed on 11/15 at 08:01 AM
Ben continues the discussion:

Thanks for you reply, Frank.  Don’t have a huge number of people to talk to about this.

We haven’t actually rolled out the hashtag yet.  As I stated in the post, we are in the process of renovating our website to utilize multiple web 2.0 technologies including blogging, online community (something like Unifyer), Flickr, and Twitter.

Our plan for Twitter is to create a hashtag like #rolchurch which we will have our Twitterers use when they twitter my sermons or just in general anything that is church related - testimonies, prayer requests, etc.  The hashtag can be captured via RSS through a widget on our website to help create a “buzz” and something of interest for people to come back and check out. 

Twitter has been a powerful community builder and I am seeing people of different ages getting into it.  I don’t think I will have any problem getting our folks to add the hashtag when we roll it out.  Hopefully the new site will be fully functional by sometime in December.  Be watching for me to mention it on Twitter.

Stay in touch!

contributed on 11/15 at 08:26 AM
Add To The Collective Voice!
Comments must be approved by the Strategic Digital Outreach team before they are made public on the site.

Name:

Email:

Location:

URL:

Smileys

Remember my personal information

Notify me of follow-up comments?

Submit the word you see below:


Next entry: Sometimes The Simplest Things

Previous entry: His Hands Media

<< Back to main

-->

 

Key Articles

You may be interested in reading these articles which enumerate core principles of the strategy we advocate:

Effective Church Websites For Emerging Generations
Investigating the various ways in which a church's website can be targeted toward unbelievers in a church's local community.

A Strategy For Local Internet Outreach
How can the internet be used for evangelism and outreach while maintaining an environment of authentic Christian community?

Flawed Follow Up Or A Flawed Philosophy of Evangelism?
The ease with which we can “share the gospel” online can actually short-circuit the God-ordained process by which unbelievers are brought to faith.

Should We Include A Gospel Presentation On Our Websites?
Should conversion be our immediate goal in our internet evangelism efforts?

A Strategic Opportunity For The Church
A proposed strategy in which a church would use short video profiles of members of their congregation to entice unbelievers in their local area to consider the value of a local congregation’s ministry in their own lives.

2 John 12
Is there something incomplete about digital communication?

Quick Thoughts

Wed, December 03, 2008 at 07:19 am
Frank thoroughly impressed with the professionalism of the WebTrends Ad Director team http://ping.fm/EuHLl

Sun, November 30, 2008 at 12:08 pm
Frank interested in finding good resources (blogs, books, etc.) on cause marketing.

Fri, November 28, 2008 at 11:57 am
Frank contemplating a line from "O Holy Night" - in His name ALL oppression shall cease

Tue, November 25, 2008 at 08:31 am
Frank exhausted but gratified after today's Scene7 imaging launch on telescope.com!

Mon, November 24, 2008 at 08:05 pm
Frank @benwiles although you made me think about OneNote again. I think it might have feature to allow you to forward a website to OneNote

Consulting

When the Luis Palau Evangelistic Association wanted to use the internet to promote their city festivals, they turned to Strategic Digital Outreach. Read more ....

Quick Contact Info

T: 831.461.1183
F: 831.461.1184
AIM: strategicdigital
ICQ: strategicdigital
Yahoo: strategicdigital
MSN: strategicdigital@hotmail.com

We Recommend

Web Development
Designwise Studios
DirectSteps
RockBeatsPaper
SparrowStyle
Turtle Interactive

Content Management
Expression Engine

Web Hosting
DreamHost

Email Management
Constant Contact

Partners

We work with several different organizations in exploring ways in which digital means can be used to reach an increasingly digital world. Some of these organizations are more traditional clients. Some are friends. All are our partners in the gospel (1 Corinthians 3:9). Invariably, we learn as much from them as they do from us. Here is a sampling:

David & Linda Arzouni
Assemblies of God missionaries to West Africa, based in Mali (the land of Timbuktu).

Assemblies of God
The Northern California and Nevada District, based in Sacramento, California.

India Prayer Drive
A 21-day prayer drive through the nation of India.

IreneDias.com
Although the suffering they face is severe, this is not a story of despair, but of an incredible faith and even more of an incredible God who sustains His followers with lavish grace, extravagant kindness, and unrelenting love.

Luis Palau Evangelistic Association
Proclaiming the Lord's Good News to the millions of people who have yet to respond to the Gospel.

Sacred Ink
Joyfully declaring the gospel to the tattoo subculture.

Santa Cruz Bible Church
Their evangelism department focuses on marketplace ministries.

ShareFest Santa Cruz County
Churches in Santa Cruz County, California join together to become a bridge from the church to the community through work projects designed to bless the community.

TimeOut Conference
Enabling a deeper relationship with God and more effective relationships with people.

Wake Up! Santa Cruz
Presenting the claims of Christ to the business community in Santa Cruz, California.

Search

Projects

These are projects which we have initiated (either individually or as members of a team) in our efforts to use digital means to spread the gospel:

MissionEquip
MissionEquip.com was established to provide resources to missionaries and short-term missions teams traveling worldwide.

MissionEquip

ChristianCruz
ChristianCruz.com is a localized portal for believers living in Santa Cruz County, California.

ChristianCruz

Prodigal God
ProdigalGod.com, a work in progress, is designed to provide biblical instruction to the wider body of Christ through the use of video teaching segments and written articles.

ProdigalGod

Christian Screen Savers
ChristianScreenSavers.com offers a selection of high-quality, inexpensive Christian screen savers which reflect biblical themes. Proceeds from the sale of these screen savers are used to support the work of Strategic Digital Outreach.

Christian Screen Savers

Links

Blogs I Read

Adventures Of A Web Evangelist
The Appian Way
BetaChurch.org
BlogMinistry
BlogRodent
Boyink Interactive
Carpe' Digital
Christian Web Trends
Church Beauty
Church Communications Pro
Church Marketing Sucks
ChurchTechToday
Church Website & Blog Ideas
digital.leadnet.org
Digital Ministry
The Digital Sanctuary
e-vangelism.com
Effective Church Web Sites
Effective Web Ministry Notes
Equip Blog
Evotional
GodBit
Goodmanson
Gospelcon
Heal Your Church Website
If Jesus Had A Website
Leave It Behind
MicroExplosion
Outside The Box Ministry
Sacred Digital
So You Want A Church Website?
The Ultimate Issue
Web Evangelism Issues

More Blogs & Sites

The Grace Place
Life's Eye View
MetroReach
Media Ministry
Missionary-Blogs
Mobile Ministry Magazine
Conquering Nonprofit Chaos
Palms For Pastors
St. George the Dragonslayer

Stories About God

Categories

 

Recent Entries

 

Archives

 

Miscellaneous

Powered by Expression Engine

© 2004-2007,
Frank N. Johnson.
All rights reserved, except as otherwise noted.