When the Luis Palau Evangelistic Association wanted to use the internet to promote their city festivals, they turned to Strategic Digital Outreach.
For three weeks in January 2007, this advertisement was displayed over 1.1 million times to people in the greater Tampa Bay area:
The cost to the Luis Palau organization? $141.67.* Where else can you find such a far-reaching advertising opportunity for your church or ministry at such an economical cost?
For three and a half weeks in the fall of 2006, the Luis Palau organization used text ads on Google to recruit volunteers for their Houston festival in October 2006. Through ads like this:
they were able to recruit over 100 volunteers. The cost? $125.30.*
One of our core competencies at Strategic Digital Outreach is the management of pay-per-click keyword campaigns on Google, Yahoo, and other search engines. We have years of experience managing pay-per-click campaigns for online retailers. In addition, we have spent countless hours compiling lists of keywords and phrases which are appropriate for campaigns targeted at believers in local areas or which Christians are likely to use in search queries. For example, our base list of words and phrases Christians are likely to use in search queries numbers nearly 1,600 words and phrases. Through combining those keywords and phrases with the names of cities and towns in a local area, the current keyword list we manage for the Luis Palau organization numbers nearly 34,000 words and phrases.
As a licensed minister, our principal is uniquely equipped to understand which words and phrases are appropriate for targeting both believers and unbelievers in a local area. As a full-time internet marketer, he is also qualified to write advertisements and prepare landing pages designed to persuade both believers and unbelievers to make an appropriate response.
If you are interested in hearing more about how Strategic Digital Outreach can help you further your mission in a local area through the use of pay-per-click keyword campaigns on major search engines, please feel free to contact us. We would be delighted to discuss how we can help you spread the gospel in your local area through the use of digital technology!
* Quoted costs do not include Strategic Digital Outreach fees.
I believe that the internet provides today's church with a historic opportunity .... to tell the old, old story of Jesus and His love in ways which could only have been imagined in times past. The objective of this website is to explore the various ways in which today's technology can be used to spread the gospel around the world.
