Strategic Digital Outreach

Welcome!

Thank you for visiting the Strategic Digital Outreach website! My name is Frank Johnson. I have been an internet strategist for approximately seven years, heavily involved with internet marketing techniques in the business world. The more I learn about internet marketing, the more I find myself thinking, "These techniques should be used to spread the gospel."

This website is meant to serve as an exploration of that line of thinking. As you read, please feel free to comment - my hope is that we will all benefit from each other's wisdom.

Cell Phones and Africa

Here is a set of good links on cell phone usage in Africa. Lots of implications for how we might use digital technology to reach the African continent.

In War-Torn Congo, Going Wireless To Reach Home
The Amazing Growth of Mobile Tech in Africa
Forget the $100 PC
Phones Teach Written Literacy

I came across all of these links by following one link from Robert Scoble.

Posted in ideas/concepts on 07/17/06 at 02:25 PM
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How To Largely Reverse The Posting of Sensitive Missionary Information

Aaron Brazell wrote a guest article yesterday on Darren Rowse’s ProBlogger website which could prove helpful to church webmasters who inadvertently post information about missionaries in creative access nations.

I’ve had to take similar steps in a couple of situations — one in which I was unfortunately not aware in advance that my client did not want to be identified as a missionary and one in which friends of ours moved to a sensitive area of the world and later found that a church was inadvertently publishing their information.

When this sort of thing happens, panic can set in fairly quickly and knowing how to address it quickly helps a great deal. The moral of the story is that it’s good to have a plan in advance!

Posted in strategies for churches on 07/10/06 at 11:18 AM
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EvangelismForum.com

Mark Bradford has started an online discussion forum to provide a place to converse about evangelism:

EvangelismForum.com

Why not stop by, register, and introduce yourself?

Thanks to Andrew Careaga for the heads-up!

Posted in websites on 07/05/06 at 07:28 PM
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WorldMap

The World Missions Atlas Project has recently relaunched their website, WorldMap.org, and it looks to be a very helpful resource.

From the home page of the website:

Welcome to the World Missions Atlas Project (WorldMAP).  Our mission is comprehensive: To create maps of languages and people groups for each country of the world while linking appropriate missions related data.  The status of each language and people group is evaluated with regards to the JESUS Film and Bible translation as well as their current level of exposure to the gospel message (also known as the “Status of Evangelization").

Posted in on 07/04/06 at 07:16 PM
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Church Web Site Annoyances

I haven’t been posting much lately primarily because I’ve been working night and day on a new, exciting web project (sorry, can’t tell you about it yet).

In the meantime, I found a nice series of articles by Tim Lehrian entitled “Church Web Site Annoyances”:

Church Web Site Annoyances, Volume 1
Church Web Site Annoyances, Volume 2
Church Web Site Annoyances, Volume 3
Church Web Site Annoyances, Volume 4
Church Web Site Annoyances, Volume 5

I especially liked his comments about using photos of people rather than church buildings.

Posted in ideas/concepts on 07/03/06 at 07:01 PM
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Sacred Ink Featured in Lausanne World Pulse

The current issue of the Lausanne World Pulse, the online voice of the Lausanne Committee for World Evangelization, includes an article about Sacred Ink, one of our partners in the gospel.

Written by Sacred Ink founder, Chuckk Gerwig, the article represents a good description of the way the new website is being used to reach out to the tattoo subculture.

Posted in ideas/concepts on 07/03/06 at 06:51 PM
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More On Proposed Rule Changes

A few weeks ago, I posted a brief mention of an article about how phone and cable companies were backing legislation that would require companies to pay fees to faciliate the faster delivery of their websites and other online services to consumers.

Then, a couple of weeks ago, I posted an update which detailed how Sergey Brin of Google was working against the legislation.

Today, I noticed this article which says that an amendment on “Internet Neutrality” was rejected by a Senate subcommittee.

I’m not sure how it will ultimately effect the efforts of the church in cyberspace, but I think this issue continues to merit a watchful eye. 

Posted in ideas/concepts on 06/29/06 at 03:53 PM
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Placecasting

Rohit Bhargava recently blogged about Placecasting — “sending a message to bluetooth enabled devices within a specified geographic area.”

Within his article, Rohit mentions two solutions for Placecasting: a commercial application provided by Proximity Media (a subsidiary of Wiremedia) and an open-source application named Consola (by the way, if you visit the Consola website, don’t be fooled by the bars that move back and forth in a semi-circle — contrary to what I originally thought, this is not a loading movie for a Flash website — I must have sat there looking at it for a full minute before it dawned on me that it was just an animated logo!).

From the two solutions’ respective websites:

Proximity Media
Wiremedia’s proximity advertising solution allows for the distribution of rich media content and applications to mobile phones, laptops, and other Bluetooth-enabled handheld devices. Content that is engaging, interactive, and informative. The formula works when these wireless devices are relatively close to virtually any public and private spaces that are equipped with Wiremedia’s Bluetooth MediaServer

Consola
Consola is a ‘Bluetooth Proximity Media Server’ application for Mac OS X ‘Tiger’. It detects all Bluetooth enabled devices in range and sends them data such as text, images, animated gifs, audio, flash, video, java, or vCards.

It’s not clear to me if there is some ability to only send content to devices whose owners have granted permission, but assuming that ability is available, I think this presents quite an interesting opportunity for churches to reach out to those in their local area.

Does anyone know more about this technology? I wonder what the range is (which would obviously govern what you might be able to use it for). 

Posted in strategies for churches on 06/08/06 at 10:03 AM
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Update on Proposed Rule Changes To Web

A few weeks ago, I wrote this brief post about how phone and cable companies were backing legislation that would require companies to pay fees to faciliate the faster delivery of their websites and other online services to consumers.

Today, I noticed this snippet buried in an article about an admission by Google co-founder Sergey Brin that Google had compromised its principles in agreeing to accede to Chinese censorship demands:

Brin visited Washington to ask U.S. senators to approve a plan that would prevent telephone and cable companies from collecting premium fees from companies such as Google, Microsoft and Yahoo! for faster delivery of their services. Brin, dressed casually in jeans, sneakers and a black sport jacket, said he wasn’t sure whether he changed any lawmakers’ minds.

Seems like the legislation is not so “unnoticed” any more.

Posted in ideas/concepts on 06/07/06 at 11:25 AM
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fo.rtuito.us

YWAMer Bill Hutchison has an interesting post on his blog about fo.rtuito.us, a new website that randomly introduces you (virtually) to a “new friend” every four days. After four days of interaction with your new friend, you get to decide if you want to “stay friends” or not.

Bill sees this as an opportunity for internet evangelism. I think there are possibilities here, but the one drawback I see is that there doesn’t appear to be a local element. I was hoping that I would be able to specify that I only want to meet friends in my geographical area (which would then create the possibility of an eventual face-to-face relationship). As a married man, I would also prefer it if I could specify that I only want to be introduced to male “friends.” I signed up for the service to see what parameters could be specified, and it was a bit disconcerting to immediately be “introduced” to a female “friend.”

But it is an interesting idea. Thoughts?

Posted in ideas/concepts on 06/06/06 at 09:59 AM
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Times Have Changed

48 million internet users have posted content to the internet and the large majority of them are home broadband users.

So says the latest report from the Pew Internet & American Life Project, entitled Home Broadband Adoption 2006.

As more and more people in our society come to expect the ability to contribute to websites they visit, how will the church respond?

Posted in on 05/31/06 at 10:14 AM
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A Strategic Opportunity For The Church

How Can We Take Advantage of New Video Ads From Google AdWords?

Cancer VideoThe internet marketing blogosphere was a bit abuzz yesterday with the news that Google’s AdWords program will soon be adding click-to-play video ads as an option for advertisers who have opted into its content network.

I first learned of this from Darren at ProBlogger.net. At first, I gave more thought to how it could be used by internet marketers working for commercial companies, specifically by the catalog company I work for in my day job. But then Rob challenged churches and ministries to think about how this opportunity could be used to further God’s kingdom.

Video Profiles
My mind must be working slowly these days since I didn’t immediately make a connection between this new opportunity and my preferred web strategy for churches which includes the use of video profiles of believers with specific life experiences or interests. However, Rob’s article prompted me to consider more carefully how the new video ads from Google Adwords could be used effectively in a church’s overall web strategy.

That line of thinking resulted in a proposed strategy in which a church would use short video profiles of members of their congregation to entice unbelievers in their local area to consider the value of a local congregation’s ministry in their own lives. Perhaps an example will be the best way to explain the strategy.

Read Full Article ....

Posted in strategies for churches on 05/24/06 at 09:55 AM
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Key Articles

You may be interested in reading these articles which enumerate core principles of the strategy we advocate:

Effective Church Websites For Emerging Generations
Investigating the various ways in which a church's website can be targeted toward unbelievers in a church's local community.

A Strategy For Local Internet Outreach
How can the internet be used for evangelism and outreach while maintaining an environment of authentic Christian community?

Flawed Follow Up Or A Flawed Philosophy of Evangelism?
The ease with which we can “share the gospel” online can actually short-circuit the God-ordained process by which unbelievers are brought to faith.

Should We Include A Gospel Presentation On Our Websites?
Should conversion be our immediate goal in our internet evangelism efforts?

A Strategic Opportunity For The Church
A proposed strategy in which a church would use short video profiles of members of their congregation to entice unbelievers in their local area to consider the value of a local congregation’s ministry in their own lives.

2 John 12
Is there something incomplete about digital communication?

Quick Thoughts

Wed, December 03, 2008 at 07:19 am
Frank thoroughly impressed with the professionalism of the WebTrends Ad Director team http://ping.fm/EuHLl

Sun, November 30, 2008 at 12:08 pm
Frank interested in finding good resources (blogs, books, etc.) on cause marketing.

Fri, November 28, 2008 at 11:57 am
Frank contemplating a line from "O Holy Night" - in His name ALL oppression shall cease

Tue, November 25, 2008 at 08:31 am
Frank exhausted but gratified after today's Scene7 imaging launch on telescope.com!

Mon, November 24, 2008 at 08:05 pm
Frank @benwiles although you made me think about OneNote again. I think it might have feature to allow you to forward a website to OneNote

Consulting

When the Luis Palau Evangelistic Association wanted to use the internet to promote their city festivals, they turned to Strategic Digital Outreach. Read more ....

Quick Contact Info

T: 831.461.1183
F: 831.461.1184
AIM: strategicdigital
ICQ: strategicdigital
Yahoo: strategicdigital
MSN: strategicdigital@hotmail.com

We Recommend

Web Development
Designwise Studios
DirectSteps
RockBeatsPaper
SparrowStyle
Turtle Interactive

Content Management
Expression Engine

Web Hosting
DreamHost

Email Management
Constant Contact

Partners

We work with several different organizations in exploring ways in which digital means can be used to reach an increasingly digital world. Some of these organizations are more traditional clients. Some are friends. All are our partners in the gospel (1 Corinthians 3:9). Invariably, we learn as much from them as they do from us. Here is a sampling:

David & Linda Arzouni
Assemblies of God missionaries to West Africa, based in Mali (the land of Timbuktu).

Assemblies of God
The Northern California and Nevada District, based in Sacramento, California.

India Prayer Drive
A 21-day prayer drive through the nation of India.

IreneDias.com
Although the suffering they face is severe, this is not a story of despair, but of an incredible faith and even more of an incredible God who sustains His followers with lavish grace, extravagant kindness, and unrelenting love.

Luis Palau Evangelistic Association
Proclaiming the Lord's Good News to the millions of people who have yet to respond to the Gospel.

Sacred Ink
Joyfully declaring the gospel to the tattoo subculture.

Santa Cruz Bible Church
Their evangelism department focuses on marketplace ministries.

ShareFest Santa Cruz County
Churches in Santa Cruz County, California join together to become a bridge from the church to the community through work projects designed to bless the community.

TimeOut Conference
Enabling a deeper relationship with God and more effective relationships with people.

Wake Up! Santa Cruz
Presenting the claims of Christ to the business community in Santa Cruz, California.

Search

Projects

These are projects which we have initiated (either individually or as members of a team) in our efforts to use digital means to spread the gospel:

MissionEquip
MissionEquip.com was established to provide resources to missionaries and short-term missions teams traveling worldwide.

MissionEquip

ChristianCruz
ChristianCruz.com is a localized portal for believers living in Santa Cruz County, California.

ChristianCruz

Prodigal God
ProdigalGod.com, a work in progress, is designed to provide biblical instruction to the wider body of Christ through the use of video teaching segments and written articles.

ProdigalGod

Christian Screen Savers
ChristianScreenSavers.com offers a selection of high-quality, inexpensive Christian screen savers which reflect biblical themes. Proceeds from the sale of these screen savers are used to support the work of Strategic Digital Outreach.

Christian Screen Savers

Links

Blogs I Read

Adventures Of A Web Evangelist
The Appian Way
BetaChurch.org
BlogMinistry
BlogRodent
Boyink Interactive
Carpe' Digital
Christian Web Trends
Church Beauty
Church Communications Pro
Church Marketing Sucks
ChurchTechToday
Church Website & Blog Ideas
digital.leadnet.org
Digital Ministry
The Digital Sanctuary
e-vangelism.com
Effective Church Web Sites
Effective Web Ministry Notes
Equip Blog
Evotional
GodBit
Goodmanson
Gospelcon
Heal Your Church Website
If Jesus Had A Website
Leave It Behind
MicroExplosion
Outside The Box Ministry
Sacred Digital
So You Want A Church Website?
The Ultimate Issue
Web Evangelism Issues

More Blogs & Sites

The Grace Place
Life's Eye View
MetroReach
Media Ministry
Missionary-Blogs
Mobile Ministry Magazine
Conquering Nonprofit Chaos
Palms For Pastors
St. George the Dragonslayer

Stories About God

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© 2004-2007,
Frank N. Johnson.
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