Strategic Digital Outreach

Welcome!

Thank you for visiting the Strategic Digital Outreach website! My name is Frank Johnson. I have been an internet strategist for approximately seven years, heavily involved with internet marketing techniques in the business world. The more I learn about internet marketing, the more I find myself thinking, "These techniques should be used to spread the gospel."

This website is meant to serve as an exploration of that line of thinking. As you read, please feel free to comment - my hope is that we will all benefit from each other's wisdom.

Podcasting and Video

Daniel Terdiman writes today at Wired.com about using technology similar to podcasting to make video for iPod available on demand.

If we use video on a church’s website (in conjunction with profiles of people with specific interests and life experiences of interest to unbelievers), it shouldn’t be too far a reach (once the technology is more mature, of course), to start thinking about making video feeds available for people to view on their iPods.

Thanks to PaidContent.org for the link.

Posted in ideas/concepts on 12/08/04 at 04:16 PM
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Creative Commons Search Engine

An interesting tidbit from Pandia.com, which incidentally looks to be an interesting resource on search engine marketing:

There are probably not many that are familiar with the new search engine for finding material online that can be used without paying royalty or clearing copyright issues. With a Creative Commons license you can allow others to copy, distribute, quote or develop what you have made available online .... Since September a beta version of a Creative Commons Search Engine has been available that lets you search for just this kind of thing. The results pages display symbols signifying which kind of license applies to the different hits.

Read Full Article ....

Posted in ideas/concepts on 12/07/04 at 12:50 PM
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Content Aggregation and Church Websites

Joshua Porter wrote an interesting article early last month entitled “Home Alone? How Content Aggregators Change Navigation and Control of Content.”

It’s a very interesting article about how content aggregators (search engines, blogs, news sites, links pages, etc. - virtually any form of website or software which gathers content from other digital sources and presents them in an aggregated fashion) are changing the way people receive information, and I would strongly encourage you to read the entire article. I’m going to touch on one point he made and how it possibly relate to church websites, but I think the whole article has some very important things to say to us as Christian webmasters.

Here is an excerpt which I found especially compelling:

Aggregation hinges on gathering content from other domains. This dramatically affects the search for content. Users no longer need to start their search in the domain where the content lies. In fact, they almost never do.

Read Full Article ....

Posted in strategies for churches on 12/06/04 at 12:36 PM
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Digital Outreach To Kids

In response to an earlier article on kids’ web habits, Rob Williams at Effective Web Ministry Notes was kind enough to point me to Kids Ranch, a website developed by Eric Elder.  Any others?

Posted in on 12/05/04 at 12:25 PM
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More Thoughts On Blogging

MicroPersuasion ran an article yesterday about Hugh Hewitt’s upcoming book, Blog : Understanding the Information Reformation That’s Changing Your World. Hugh Hewitt is an evangelical, a nationally-syndicated talk radio host, a Professor of Constitutional Law at Chapman University Law School, and an avid blogger.

What caught my eye in the MicroPersuasion article, however, was Steve Rubel’s quote of the publisher’s description. Among other things, the publisher wrote, “Millions are changing their habits when it comes to information acquisition, and the blogosphere has appeared so suddenly as to surprise even the most sophisticated of analysts.

In many ways, the church is in the information business. We are communicators. If people are changing their habits in the ways they receive information and communication from others, wouldn’t it be important for the church to be cognizant of those changes and adapt our communication methods to ensure that our message (the most important message in the world) is communicated effectively?

Posted in on 12/03/04 at 10:29 AM
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Kids’ Web Habits

From the latest version of the SitePoint Tribune email newsletter:

Nielsen Net Ratings reports that kids aged 2-11 years old are leading the growth of Web pages viewed at home. Pageviews made by this group in the last year have increased by 36% on the previous 12 months. 

The report also demonstrates the differences between the online viewing habits of boys and girls. The site that attracted the largest growth in pageviews by girls was MSN Messenger (an increase of 381%). For boys, entertainment sites lead the way—DisneyChannel.com page views were up by 230%.

As a parent of a nine-year-old child, I am always reticent when it comes to targeting kids directly without their parents’ permission, even with the gospel, because I think doing so is often counter-productive. On the other hand, I’m sure there are appropriate online evangelistic efforts directed at children. The data cited above would suggest that the church should be thinking seriously about how to use digital means to reach children.

Anyone know of any good examples of digital outreach to kids? Feel free to cite such examples in a comment to this post.

Posted in ideas/concepts on 12/02/04 at 02:20 PM
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MSN Spaces Launched

I’m capitalizing on an announcement in the blogging world today to write a bit about the potential of blogs for internet evangelism.

MSN Spaces, the new blogging service from Microsoft, was launched yesterday. At the same time, Steve Ballmer, Microsoft’s CEO, told Mike Wendland of the Detroit Free Press that “"Blogging is huge. It brings together the three biggest Internet trends: communicating, sharing and socializing. It started with e-mail and instant messaging and music sharing, and it’s getting bigger each day.”

Read Full Article ....

Posted in ideas/concepts on 12/02/04 at 07:33 AM
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Sub $100 PC

Following on Microsoft CEO Steve Ballmer’s recent call for a $100 PC, Solar PC is announcing a sub-$100 PC which can be run from a solar panel or car battery, or even be human powered (with a bicycle-based generator).

The related Global Education Link project, referenced in SolarPC’s November 20, 2004 press release, has a goal of distributing one million SolarLite computers to schools in poor countries.

Read Full Article ....

Posted in ideas/concepts on 12/01/04 at 03:56 PM
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My Core Philosophy

I remember a few years ago teaching a course on web strategy for churches for the denomination with which my wife and I are affiliated. Prior to the first session, I wrote some notes on the whiteboard, including several passages of Scripture which I felt were relevant to the discussion I was hoping we would have.

When some of the session participants saw what I had written on the whiteboard, one of them snickered to his neighbor, “I wonder what the Bible has to say about websites.”

True, the Bible doesn’t have anything to say directly about websites. But it does have a lot to say about outreach! And if the purpose of our websites is to reach unbelievers, then we would do well to heed the principles of outreach which the Scriptures give us.

My core philosophy of internet evangelism revolves around a passage of Scripture in John 17:21-23.

Read Full Article ....

Posted in ideas/concepts on 11/30/04 at 10:54 AM
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Internet Evangelism Conference

The “Internet Evangelism for the 21st Century” conference will be held at Liberty University April 1-2, 2005. This conference expects to draw
attendees from the 8,000 member residential student body as well as pastors and leaders from Central Virginia and beyond. LU’s state of the art wireless campus is an ideal venue for IE-21st Century. For more information visit http://ie-21stCentury.com and/or email Professor Daniel Henrich at .

Posted in events on 11/29/04 at 07:19 PM
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Credibility and Church Websites

I use a website (and its accompanying RSS feed) called Threadwatch to monitor various message boards related to search engine optimization. I probably miss some things by relying on Threadwatch to choose the most interesting conversations, but on the other hand, I don’t have to spend countless hours monitoring several message boards.

Recently, I noticed a post on Threadwatch about a conversation taking place at cre8teasiteforums.com about the ability (or lack thereof) of photographs of real people (rather than stock images) to create credibility in a website visitor’s mind. Since this is an issue that churches often struggle with when developing their websites, I thought I would check out the conversation.

But when I took a look at one of the links which was referenced in the conversation (The Web Credibility Project from Stanford University), I found myself considering the broader issue of credibility in general and specifically how credibility might relate to a church’s website.

Read Full Article ....

Posted in strategies for churches on 11/29/04 at 10:25 AM
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More Information on Video Search

Courtesy of Search Engine Watch Blog, here’s an article on how Google, Microsoft and Yahoo are all trying to enter the video search space: Striking Up Digital Video Search. Just a follow-on to the article below about Singing Fish.

Posted in ideas/concepts on 11/29/04 at 06:20 AM
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