Welcome!
Thank you for visiting the Strategic Digital Outreach website! My name is Frank Johnson. I have been an internet strategist for approximately seven years, heavily involved with internet marketing techniques in the business world. The more I learn about internet marketing, the more I find myself thinking, "These techniques should be used to spread the gospel."
This website is meant to serve as an exploration of that line of thinking. As you read, please feel free to comment - my hope is that we will all benefit from each other's wisdom.
Cybermissions.org has a great page of resources regarding the use of internet cafes for evangelistic purposes.
From their page:
Evangelistic Icafes provide a platform for self-sustaining missionary work among unreached people groups. Operating as a normal business in the community they witness to the unreached via friendship evangelism and the formation of house churches. The income from the icafe helps support the indigenous Christian missionaries who run it. The computers are generally imported donated recycled computers.
Highly recommended reading!
Here’s a very interesting page on the Internet Evangelism Day website: Meet Some Web Evangelists. Currently eleven web evangelists are profiled. Their stories are very encouraging. What has struck me so far (I haven’t finished reading all of the stories) is how many of these people started out thinking they weren’t prepared to be web evangelists but how God encouraged them and used them as they stepped out in faith.
Also, don’t forget that Internet Evangelism Day is on the way! April 24, 2005! Make plans today to feature The Day in your church, your Bible study, at your college, etc.
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ideas/concepts on 02/01/05 at 08:15 AM
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MyGrissom.com is a community portal for Peru, Indiana recently launched by Grissom Baptist Mission, a new church plant.
MyGrissom.com used the suggestions contained in the Web Evangelism Guide’s Community Portals page and is thus designed to be a geographic resource for the people of Peru, Indiana and eventually lead them to the church’s website (which is fairly innovative in its own right).
We have added MyGrissom.com to our page of localized portals.
Thanks to the Web Evangelism Bulletin for the tip!
Posted in
strategies for churches on 02/01/05 at 08:05 AM
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The Barna Group today released the results of a survey regarding how Christians share their faith.
Not surprisingly, the survey found that although digital means (primarily email) was one of the least used evangelistic methods among believers, young adults were the most likely to use email as an evangelistic approach:
“Young adults are much more likely to share their faith through ongoing discussions with friends and through e-mail and instant message conversations than are middle-aged and older adults,” Barna explained. “They are less likely to engage in means that their generation finds offensive, such as street preaching or moral confrontation. The early signs suggest that the emerging generation – the Mosaics, who presently are in their early twenties down through early childhood – will continue along this vein. Ministries seeking to prepare people to effectively share their faith in today’s society would advance the process by enabling young adults to carry on knowledgeable conversations about the substance of the Christian faith and how it affects all dimensions of a person’s life. The ability to relate biblical principles to current issues and personal struggles – that is, to interact beyond the level of simply ‘getting saved’ – will be crucial for the future of effective outreach efforts.”
Posted in
ideas/concepts on 01/31/05 at 05:42 AM
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Andrew Careaga has a great post today at E-vangelism.com about how the church is still not asking the right questions about internet strategy. Well worth the read.
Posted in
strategies for churches on 01/30/05 at 02:33 PM
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This is somewhat off topic for us (since we tend to concentrate on approaches to using digital means for evangelism), but we thought some of our missionary friends might be interested. Missionary Tech Support provides free technical support for evangelical missionaries all over the world.
We are pleased to announce the launch of a new website for the India Prayer Drive.
A group of believers in India felt led by the Lord to plan a 21-day drive across the country of India, stopping in main cities along the way to participate in prayer meetings.
The team is able to update the site themselves by sending emails to a moblogging system. Updates can be made both to the front page of the site (which acts as sort of a travelogue) and to the photo gallery.
Check out the site, but most importantly, join the team in prayer if the Lord would so lead you!
Doug Weiss at Outside The Box Ministry has been blogging the past couple of days about localized evangelistic blogs, dedicated to reaching the people in a particular city or county through use of a Bridge Strategy.
That’s interesting to me because I have been noticing over the past month or so a large increase in the number of websites dedicated to some form of web-based city-reaching. I had even begun to compile a list of such websites with the thought of seeing if their developers would be interested in joining a loose affiliation of people doing similar things on the web - as a way of bouncing ideas off of one another, improving our sites, discussing strategy, etc.
I’ve finished compiling an initial list and posted it here.
I’d be very interested to know if anyone has any additions to that list and if any of the owners of those websites would be interested in forming the type of loose affiliation I mentioned above.
Posted in on 01/25/05 at 01:55 PM
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Rob over at Effective Web Ministry Notes was blogging my post about pet stores yesterday and brought up some good additions to my list of things which make church websites unfriendly.
I commented on his site and ended up sharing an example of how a church website I developed a couple of years ago tried to be visitor-centric. I thought the example might be helpful to my readers here, so I’m going to repeat some of my comment to Rob. But you should definitely visit Rob’s post as well because he has some valuable insights to add.
That being said, read on to learn about the example.
Read Full Article ....
Posted in
strategies for churches on 01/21/05 at 12:55 PM
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Hopefully, not much, if my recent experience at a local pet store is the norm!
My nine-year-old daughter has a pet betta fish. Last weekend, we visited our local pet store to buy some fish food. When we came to the counter to pay, I noticed that the clerk’s t-shirt had an interesting message printed on the front:
People like you are the reason people like me take medication.
As we walked out of the store, I thought to myself sarcastically, “What a wonderful message to send to your customers.”
That got me thinking: in what ways are our church websites unfriendly to unbelievers? What do we include on our websites that leaves a bad taste in our visitors mouth, so to speak, and perhaps even keeps them from visiting our community of believers?
Here’s a quick list to get you started:
- Pictures of the church building rather than of people
- Use of “Christianese,” language which is largely gibberish to unbelievers who visit our sites
- Site navigation which is difficult to understand or follow
- Websites which are not accessible - I’m as guilty of this one as anybody; see today’s article at Boyink.com for further discussion, and thanks are due to Mike that this item occurred to me for inclusion in the list)
Can you think of anything else? Feel free to leave comments with other ways our websites can be unfriendly to believers, or ways in which our websites can be friendly to unbelievers.
One last link: HealYourChurchWebsite.com is always a good resource for improving our websites. Pay Dean a visit and see what you learn!
Posted in on 01/20/05 at 02:40 PM
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Rob Williams at Effective Web Ministry Notes is blogging today about Outside The Box Ministry, a new blog from Campus Crusade staffer Doug. See especially Doug’s most recent post on Podcasting With Purpose.
Posted in
ideas/concepts on 01/15/05 at 05:29 PM
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Bezahlt(dot)Org has some great things to say in response to the recent discussion about Ellison Research and the Agape Press article. Here’s just a sampling:
While I think the internet is a good way to introduce people to spiritual matters, it certainly is not the best way to care for people.
People require interaction. People need to be able to look you in the eye, cry on your shoulder or shout for joy with a person, not a keyboard and monitor. Jesus ministered to people, He did not have Matthew write down a sermon and post it on a sycamore tree or in the town square and wait for others to post rebuttals or praises....
No website, no blog, no band, no book, nothing can ever replace the Holy Spirit working through you and I, reaching out to a lost an dying world.
Websites, blogs, streaming audio and media are great teasers but nothing can replace that personal touch that all of us need. We’re the reason the church grows (I’m speaking universally now) not some amalgam of electrons piped into homes across the world.
If your church has a website tell your friends about it. Maybe they’ll hop on the internet for a few minutes to check things out. Then follow-up with them. Invite them to meet God at your place of worship. Websites are a tool for drawing people to Christ. Let’s not exalt the tool above the Toolmaker.
Excellent commentary. A church website’s primary purpose should be to draw unbelievers into face-to-face relationships with believers. If our websites don’t accomplish that purpose, I think we need to take a step back and re-evaluate.
Posted in
strategies for churches on 01/11/05 at 10:32 AM
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You may be interested in reading these articles which enumerate core principles of the strategy we advocate:
Effective Church Websites For Emerging Generations
Investigating the various ways in which a church's website can be targeted toward unbelievers in a church's local community.
A Strategy For Local Internet Outreach
How can the internet be used for evangelism and outreach while maintaining an environment of authentic Christian community?
Flawed Follow Up Or A Flawed Philosophy of Evangelism?
The ease with which we can “share the gospel” online can actually short-circuit the God-ordained process by which unbelievers are brought to faith.
Should We Include A Gospel Presentation On Our Websites?
Should conversion be our immediate goal in our internet evangelism efforts?
A Strategic Opportunity For The Church
A proposed strategy in which a church would use short video profiles of members of their congregation to entice unbelievers in their local area to consider the value of a local congregation’s ministry in their own lives.
2 John 12
Is there something incomplete about digital communication?
Fri, September 05, 2008 at 08:48 pm
Frank : happy that I've figured out how to import articles from four blogs into Facebook Notes simultaneously
Thu, September 04, 2008 at 09:14 am
Frank : very happy to reconnect with an old friend on Facebook!
Tue, September 02, 2008 at 10:31 am
Frank : reading a great article from flyte.biz about how microblogging is the future of communications. http://ping.fm/IT0XL
Sat, August 30, 2008 at 06:54 am
Frank : looking forward to a weekend of watching my daughter play soccer.
Thu, August 28, 2008 at 03:32 pm
Frank : reviewing SEO recommendations from our partner.
When the Luis Palau Evangelistic Association wanted to use the internet to promote their city festivals, they turned to Strategic Digital Outreach. Read more ....
Quick Contact Info
T: 831.461.1183
F: 831.461.1184
AIM: strategicdigital
ICQ: strategicdigital
Yahoo: strategicdigital
MSN: strategicdigital@hotmail.com
Web Development
Designwise Studios
DirectSteps
RockBeatsPaper
SparrowStyle
Turtle Interactive
Content Management
Expression Engine
Web Hosting
DreamHost
Email Management
Constant Contact
We work with several different organizations in exploring ways in which digital means can be used to reach an increasingly digital world. Some of these organizations are more traditional clients. Some are friends. All are our partners in the gospel (1 Corinthians 3:9). Invariably, we learn as much from them as they do from us. Here is a sampling:
David & Linda Arzouni
Assemblies of God missionaries to West Africa, based in Mali (the land of Timbuktu).
Assemblies of God
The Northern California and Nevada District, based in Sacramento, California.
India Prayer Drive
A 21-day prayer drive through the nation of India.
IreneDias.com
Although the suffering they face is severe, this is not a story of despair, but of an incredible faith and even more of an incredible God who sustains His followers with lavish grace, extravagant kindness, and unrelenting love.
Luis Palau Evangelistic Association
Proclaiming the Lord's Good News to the millions of people who have yet to respond to the Gospel.
Sacred Ink
Joyfully declaring the gospel to the tattoo subculture.
Santa Cruz Bible Church
Their evangelism department focuses on marketplace ministries.
ShareFest Santa Cruz County
Churches in Santa Cruz County, California join together to become a bridge from the church to the community through work projects designed to bless the community.
TimeOut Conference
Enabling a deeper relationship with God and more effective relationships with people.
Wake Up! Santa Cruz
Presenting the claims of Christ to the business community in Santa Cruz, California.
These are projects which we have initiated (either individually or as members of a team) in our efforts to use digital means to spread the gospel:
MissionEquip
MissionEquip.com was established to provide resources to missionaries and short-term missions teams traveling worldwide.

ChristianCruz
ChristianCruz.com is a localized portal for believers living in Santa Cruz County, California.

Prodigal God
ProdigalGod.com, a work in progress, is designed to provide biblical instruction to the wider body of Christ through the use of video teaching segments and written articles.

Christian Screen Savers
ChristianScreenSavers.com offers a selection of high-quality, inexpensive Christian screen savers which reflect biblical themes. Proceeds from the sale of these screen savers are used to support the work of Strategic Digital Outreach.

Blogs I Read
Adventures Of A Web Evangelist
The Appian Way
BetaChurch.org
BlogMinistry
BlogRodent
Boyink Interactive
Carpe' Digital
Christian Web Trends
Church Beauty
Church Communications Pro
Church Marketing Sucks
ChurchTechToday
Church Website & Blog Ideas
digital.leadnet.org
Digital Ministry
The Digital Sanctuary
e-vangelism.com
Effective Church Web Sites
Effective Web Ministry Notes
Equip Blog
Evotional
GodBit
Goodmanson
Gospelcon
Heal Your Church Website
If Jesus Had A Website
Leave It Behind
MicroExplosion
Outside The Box Ministry
Sacred Digital
So You Want A Church Website?
The Ultimate Issue
Web Evangelism Issues
More Blogs & Sites
The Grace Place
Life's Eye View
MetroReach
Media Ministry
Missionary-Blogs
Mobile Ministry Magazine
Conquering Nonprofit Chaos
Palms For Pastors
St. George the Dragonslayer

- Good Resource For Search Engine Optimization
- Irene’s Journey Of Faith
- A Tale Of Two Golf Clubs
- Church Websites I Like, Part 9
- Church Websites I Like, Part 8
- Church Websites I Like, Part 7
- Church Websites I Like, Part 6
- Church Websites I Like, Part 5
- Church Websites I Like, Part 4
- Church Websites I Like, Part 3
- Church Websites I Like, Part 2
- Church Websites I Like, Part 1
- Internet Evangelism Video Series, Part 15
- Internet Evangelism Video Series, Part 14
- Internet Evangelism Video Series, Part 13

© 2004-2007,
Frank N. Johnson.
All rights reserved, except as otherwise noted.