Welcome!
Thank you for visiting the Strategic Digital Outreach website! My name is Frank Johnson. I have been an internet strategist for approximately seven years, heavily involved with internet marketing techniques in the business world. The more I learn about internet marketing, the more I find myself thinking, "These techniques should be used to spread the gospel."
This website is meant to serve as an exploration of that line of thinking. As you read, please feel free to comment - my hope is that we will all benefit from each other's wisdom.
Here’s an interesting site: Gaming Ministries.
From their site:
Gaming Ministries is all about empowering men and women of God with tools to reach an online world with the Gospel of Christ.
We have many sites in our network that will equip you with tools for doing something completely new, and even foreign to you. It is an exciting time we live in with information at our fingertips.
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ideas/concepts on 06/07/05 at 01:21 PM
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An article that ran in the Washington Times last month which touches on issues of Generation Y, religion, and technology:
Generation Y Embraces Choice, Redefines Religion
It has some interesting things to say that we should keep in mind as we develop evangelistic websites and digital strategies.
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ideas/concepts on 05/29/05 at 09:56 AM
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Here’s an article which ran in the Rocky Mountain News a couple of months ago (I am catching up on some of my writing for this blog):
Web Is Heaven-Sent For Religious Bloggers
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ideas/concepts on 05/28/05 at 09:54 AM
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Ken Gosnell recently wrote a story for Lifeway.com entitled 4 Ways Blogging Can Change Your Church. When I first read the article, I was hesitant to comment on it for a couple of reasons: 1) it was getting a lot of play around the Christian web strategy blogosphere (I try as much as possible to concentrate on highlighting ideas which aren’t being mentioned a lot, which hopefully makes my contributions to the ongoing conversation at least somewhat unique); and, 2) I didn’t see a lot in Ken’s article which pertained to digital outreach, which is the focus of this site.
But now, on his personal blog, Ken has written a very interesting article called More About Blogs, in which he talks about the power of storytelling as it relates to Christian blogging:
As I think about these blogs it reminds me of the power of stories. Jesus talked to his disciples in parables (modern day stories with a spiritual application). Today He might have talked to the world in a blog. So how can we make our blogs more of a parable experience?
It did my heart good to read someone else talking about storytelling and blogs since I had earlier written about those subjects here and here (see also Mike Boyink’s poignant comments as he responds to this article).
How I long to see the church in a local area utilizing technology to tell their stories to the world.
Posted in
ideas/concepts on 05/27/05 at 11:17 AM
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Doug at Outside The Box Ministry has a post this morning about redesigning websites targeted to emerging generations. He offers a number of specific thoughts and also asks for ideas from his readership. Why not head over to his site and contribute to the conversation?
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ideas/concepts on 05/27/05 at 09:25 AM
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An Associated Press report, Craigslist.org Founder Eyes Journalism, caught my eye recently. Not because I’m especially interested in Craig Newmark himself, but because a well-known internet executive is sensing the power of blogging technology.
I have a growing interest in citizen journalism because I believe that blogging technology gives the Christian community an opportunity to shape the media in a local area and provide its unique perspective for those who are interested.
For example, on our local Christian site, ChristianCruz.com, we have begun to allow moderated comments and trackbacks so that the broader Christian community in our area can lend their perspective to the stories we run. Soon, area Christian leaders will be recruited as columnists for ChristianCruz.com. When we launch our companion site, SantaCruzLife.com, these columnists will have an even broader reach.
For more on this concept, see the website of our partner, the Blews Network.
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ideas/concepts on 05/26/05 at 08:39 AM
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My Daily Appointment With God is the title of a new blog by Darrin Coe of Canon City, Colorado. In this blog, Darrin relates his experiences of spending time with God in prayer and Bible study on a daily basis. What I find most interesting is Darrin’s desire to syndicate his blog so that others might benefit from his experience.
It’s another example of the power of blogging and RSS technology. We can read of Darrin’s experiences in our feed readers and/or we can publish his experiences to our websites (with his permission of course) and expand the reach of his encouraging words.
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ideas/concepts on 05/24/05 at 08:19 AM
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Steve Dilla has some great things to say about how blogging has helped him in his spiritual life. What caught my eye more than anything is when he attributes the formation of new relationships to blogs.
I have people wonder all the time why I put so much time into blogging, but I cannot tell you how incredible it is to be challenged and grow through a relationship that would not exist without a blog. I have met people literally from around the world who I engage in conversation with and walk away challenged in some way.
Made me think about the number of people I’ve met through blogging that I would never have known in any other way. What a great tool God has given us!
In a related vein, I’m in the planning stages for a couple of blogs which won’t be Christian per se, and I’m excited specifically to find out how God will use those to bring me into new relationships with people who have not yet found Christ. Steve’s post was a good reminder that even when blogging about so-called unspiritual topics, God has a purpose and that purpose is lived out in relationships.
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ideas/concepts on 05/23/05 at 01:16 PM
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This website currently has some problems with html validation (and possibly css validation), and I need to address those issues soon. One thing it does have is resizable text, and I’m proud of that because it was a long and painful journey for me to migrate from a philosophy of trying to mandate text sizes for readers (by using pixel measurements) to one in which I allow users to resize their text by using their browsers’ text-resizing feature.
Here is a related and thought-provoking site for those involved in developing evangelistic and other Christian websites: Evangelizing Less Than All The World.
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ideas/concepts on 05/22/05 at 08:00 AM
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I came across the ChurchNerd blog a couple of days ago. It’s focused on technology for churches and ministries, but seems to have some application to digital evangelism, so I thought I’d mention it.
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ideas/concepts on 05/21/05 at 07:31 AM
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Rob at Effective Web Ministry Notes is blogging about using mapping technology to spread the gospel. Blogger doesn’t have trackback capabilities (c’mon Google!), but I commented on Rob’s post and thought it would be a good idea to post a portion of my comment here as well:
Rob:
Not sure if Google Maps would help with this, but I’ve thought for awhile that it would be interesting to have a database of believers in a local area (of course, there are all sorts of privacy issues, fear issues, etc. that would need to be worked through, so I’m not sure how practical this is), along with their interests, ministry skills, affinity group involvement, neighborhood, life experiences, etc.) so that we could match up believers with unbelievers with particular needs in their lives.
Why not head over to Rob’s site to read the rest of my comment and join the conversation?
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ideas/concepts on 05/19/05 at 11:03 AM
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The Emerging Evangelism Blog is increasingly becoming more of a regular destination for me each day as I search the web for thought-provoking items regarding digital evangelism. This morning, I came across a post entitled Re-Thinking My Efforts. In it, the author has some very good suggestions about how to start conversations with people about faith, including suggestions which are applicable to the modern digital lifestyle many of us follow.
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ideas/concepts on 05/18/05 at 07:49 AM
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You may be interested in reading these articles which enumerate core principles of the strategy we advocate:
Effective Church Websites For Emerging Generations
Investigating the various ways in which a church's website can be targeted toward unbelievers in a church's local community.
A Strategy For Local Internet Outreach
How can the internet be used for evangelism and outreach while maintaining an environment of authentic Christian community?
Flawed Follow Up Or A Flawed Philosophy of Evangelism?
The ease with which we can “share the gospel” online can actually short-circuit the God-ordained process by which unbelievers are brought to faith.
Should We Include A Gospel Presentation On Our Websites?
Should conversion be our immediate goal in our internet evangelism efforts?
A Strategic Opportunity For The Church
A proposed strategy in which a church would use short video profiles of members of their congregation to entice unbelievers in their local area to consider the value of a local congregation’s ministry in their own lives.
2 John 12
Is there something incomplete about digital communication?
Sat, October 04, 2008 at 10:08 pm
Frank : winding down after a long Saturday's work on things of eternal value.
Sun, September 28, 2008 at 11:44 am
Frank @GregAtkinson my daughter is a goalkeeper - nothing quite like being a goalkeeper's parent!
Wed, September 24, 2008 at 09:55 pm
Frank : back home after a high school back-to-school night, evaluating high schools for next year
Sun, September 21, 2008 at 10:48 pm
Frank : daughter Emily "featured" tonight on IreneDias.com.
Wed, September 17, 2008 at 02:47 pm
Frank : feeling sad for my mom as my stepdad passed away this morning.
When the Luis Palau Evangelistic Association wanted to use the internet to promote their city festivals, they turned to Strategic Digital Outreach. Read more ....
Quick Contact Info
T: 831.461.1183
F: 831.461.1184
AIM: strategicdigital
ICQ: strategicdigital
Yahoo: strategicdigital
MSN: strategicdigital@hotmail.com
Web Development
Designwise Studios
DirectSteps
RockBeatsPaper
SparrowStyle
Turtle Interactive
Content Management
Expression Engine
Web Hosting
DreamHost
Email Management
Constant Contact
We work with several different organizations in exploring ways in which digital means can be used to reach an increasingly digital world. Some of these organizations are more traditional clients. Some are friends. All are our partners in the gospel (1 Corinthians 3:9). Invariably, we learn as much from them as they do from us. Here is a sampling:
David & Linda Arzouni
Assemblies of God missionaries to West Africa, based in Mali (the land of Timbuktu).
Assemblies of God
The Northern California and Nevada District, based in Sacramento, California.
India Prayer Drive
A 21-day prayer drive through the nation of India.
IreneDias.com
Although the suffering they face is severe, this is not a story of despair, but of an incredible faith and even more of an incredible God who sustains His followers with lavish grace, extravagant kindness, and unrelenting love.
Luis Palau Evangelistic Association
Proclaiming the Lord's Good News to the millions of people who have yet to respond to the Gospel.
Sacred Ink
Joyfully declaring the gospel to the tattoo subculture.
Santa Cruz Bible Church
Their evangelism department focuses on marketplace ministries.
ShareFest Santa Cruz County
Churches in Santa Cruz County, California join together to become a bridge from the church to the community through work projects designed to bless the community.
TimeOut Conference
Enabling a deeper relationship with God and more effective relationships with people.
Wake Up! Santa Cruz
Presenting the claims of Christ to the business community in Santa Cruz, California.
These are projects which we have initiated (either individually or as members of a team) in our efforts to use digital means to spread the gospel:
MissionEquip
MissionEquip.com was established to provide resources to missionaries and short-term missions teams traveling worldwide.

ChristianCruz
ChristianCruz.com is a localized portal for believers living in Santa Cruz County, California.

Prodigal God
ProdigalGod.com, a work in progress, is designed to provide biblical instruction to the wider body of Christ through the use of video teaching segments and written articles.

Christian Screen Savers
ChristianScreenSavers.com offers a selection of high-quality, inexpensive Christian screen savers which reflect biblical themes. Proceeds from the sale of these screen savers are used to support the work of Strategic Digital Outreach.

Blogs I Read
Adventures Of A Web Evangelist
The Appian Way
BetaChurch.org
BlogMinistry
BlogRodent
Boyink Interactive
Carpe' Digital
Christian Web Trends
Church Beauty
Church Communications Pro
Church Marketing Sucks
ChurchTechToday
Church Website & Blog Ideas
digital.leadnet.org
Digital Ministry
The Digital Sanctuary
e-vangelism.com
Effective Church Web Sites
Effective Web Ministry Notes
Equip Blog
Evotional
GodBit
Goodmanson
Gospelcon
Heal Your Church Website
If Jesus Had A Website
Leave It Behind
MicroExplosion
Outside The Box Ministry
Sacred Digital
So You Want A Church Website?
The Ultimate Issue
Web Evangelism Issues
More Blogs & Sites
The Grace Place
Life's Eye View
MetroReach
Media Ministry
Missionary-Blogs
Mobile Ministry Magazine
Conquering Nonprofit Chaos
Palms For Pastors
St. George the Dragonslayer


© 2004-2007,
Frank N. Johnson.
All rights reserved, except as otherwise noted.