Strategic Digital Outreach

Welcome!

Thank you for visiting the Strategic Digital Outreach website! My name is Frank Johnson. I have been an internet strategist for approximately five years, heavily involved with internet marketing techniques in the business world. The more I learn about internet marketing, the more I find myself thinking, "These techniques should be used to spread the gospel."

This website is meant to serve as an exploration of that line of thinking. As you read, please feel free to comment - my hope is that we will all benefit from each other's wisdom.

More Information on Video Search

Courtesy of Search Engine Watch Blog, here’s an article on how Google, Microsoft and Yahoo are all trying to enter the video search space: Striking Up Digital Video Search. Just a follow-on to the article below about Singing Fish.

Posted in ideas/concepts on 11/29/04 at 06:20 AM
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Singing Fish Search Engine

A post on Inside Google from this weekend made me start thinking about using online audio and video for outreach purposes. The site that Inside Google referenced was Singing Fish, a subsidiary of AOL which specializes in searches for online audio and video content.

I used to work for an audio company, so I knew about Singing Fish, but I had never really considered whether it would be a good search engine for churches and ministries to target. I’m not even sure how one would go about optimizing for Singing Fish.

But I did a quick search on “christian,” “gospel,” “evangelism,” and “Jesus.” I found a wealth of content for believers, but not much for unbelievers. If the local internet evangelism concept I’ve envisioned (see my white paper here) ever gets off the ground, the video excerpts of interviews would be great candidates for submitting to Singing Fish.

Any other ideas occur to anyone?

Posted in ideas/concepts on 11/29/04 at 06:07 AM
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