Strategic Digital Outreach

Welcome!

Thank you for visiting the Strategic Digital Outreach website! My name is Frank Johnson. I have been a digital media strategist for approximately seven years, heavily involved with internet marketing techniques in the business world. The more I learn about internet marketing, the more I find myself thinking, "These techniques should be used to spread the gospel."

This website is meant to serve as an exploration of that line of thinking. As you read, please feel free to comment - my hope is that we will all benefit from each other's wisdom.

Sub $100 PC

Following on Microsoft CEO Steve Ballmer’s recent call for a $100 PC, Solar PC is announcing a sub-$100 PC which can be run from a solar panel or car battery, or even be human powered (with a bicycle-based generator).

The related Global Education Link project, referenced in SolarPC’s November 20, 2004 press release, has a goal of distributing one million SolarLite computers to schools in poor countries.

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Posted in ideas/concepts on 12/01/04 at 05:56 PM
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My Core Philosophy

I remember a few years ago teaching a course on web strategy for churches for the denomination with which my wife and I are affiliated. Prior to the first session, I wrote some notes on the whiteboard, including several passages of Scripture which I felt were relevant to the discussion I was hoping we would have.

When some of the session participants saw what I had written on the whiteboard, one of them snickered to his neighbor, “I wonder what the Bible has to say about websites.”

True, the Bible doesn’t have anything to say directly about websites. But it does have a lot to say about outreach! And if the purpose of our websites is to reach unbelievers, then we would do well to heed the principles of outreach which the Scriptures give us.

My core philosophy of internet evangelism revolves around a passage of Scripture in John 17:21-23.

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Posted in ideas/concepts on 11/30/04 at 12:54 PM
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More Information on Video Search

Courtesy of Search Engine Watch Blog, here’s an article on how Google, Microsoft and Yahoo are all trying to enter the video search space: Striking Up Digital Video Search. Just a follow-on to the article below about Singing Fish.

Posted in ideas/concepts on 11/29/04 at 08:20 AM
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Singing Fish Search Engine

A post on Inside Google from this weekend made me start thinking about using online audio and video for outreach purposes. The site that Inside Google referenced was Singing Fish, a subsidiary of AOL which specializes in searches for online audio and video content.

I used to work for an audio company, so I knew about Singing Fish, but I had never really considered whether it would be a good search engine for churches and ministries to target. I’m not even sure how one would go about optimizing for Singing Fish.

But I did a quick search on “christian,” “gospel,” “evangelism,” and “Jesus.” I found a wealth of content for believers, but not much for unbelievers. If the local internet evangelism concept I’ve envisioned (see my white paper here) ever gets off the ground, the video excerpts of interviews would be great candidates for submitting to Singing Fish.

Any other ideas occur to anyone?

Posted in ideas/concepts on 11/29/04 at 08:07 AM
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