Strategic Digital Outreach

Welcome!

Thank you for visiting the Strategic Digital Outreach website! My name is Frank Johnson. I have been an internet strategist for approximately five years, heavily involved with internet marketing techniques in the business world. The more I learn about internet marketing, the more I find myself thinking, "These techniques should be used to spread the gospel."

This website is meant to serve as an exploration of that line of thinking. As you read, please feel free to comment - my hope is that we will all benefit from each other's wisdom.

ChurchSMO

Here’s another blog I came across on Thursday:

ChurchSMO

Here is what the author, Aaron Marshall, writes about himself and his recently-launched blog:

My name is Aaron Marshall, I work for DBS>Interactive, a large web development company in Louisville, Kentucky, as the Director of Sales and Marketing. Being involved in projects from beginning to end gives me copious amounts of opportunity to see web strategies successfully executed. I read between 10-20 RSS feeds a day, regularly finding gold-mines of useful services that could be applied to church and ministry.

I especially like Aaron’s use of videos throughout his articles. It lends a personal touch which is quite engaging.

Posted in websites on 02/16/08 at 08:09 AM
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Church Website Help

Here’s a blog that’s been around for awhile but is new to me:

Church Website Help

Mickey Mellen, webmaster at Mt. Bethel United Methodist Church, has been writing the blog since September of 2005 (gee, where have I been to only have noticed it yesterday?).

The article entitled Church Websites Around Atlanta Are Pretty Bad caught my eye immediately since I used to work a bit on a website for a church in the Atlanta area (not on Mickey’s list thankfully! ). The article talks about some of the common mistakes churches make and it also brought the issue of proper canonicalization for search engine optimization purposes back into the forefront of my mind (the issue wasn’t entirely new to me, but I had never given it much thought until yesterday when I carefully read what Mickey had to say on the subject). It made me start testing a lot of my sites! Thankfully, most of them add the “www” in automatically, but the website of my last remaining “design client” (as vs. “strategy client") does not pass the test, so I’ll need to work on that a bit.

All in all, it looks like there is a wealth of content to explore on Mickey’s blog and I encourage you to add it to your list of RSS feeds so you can read him on a regular basis.

Posted in websites on 02/15/08 at 07:41 AM
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Church Websites I Like, Part 9

The Rock at Iowa State University
Ames, Iowa
http://www.rockisu.com

The Rock at Iowa State University in Ames, IowaThis church has boldly made their home page an aggregation of their church members’ blogs. They call their aggregation “Planet Rock” — if you click on that item in the navigation menu, you’ll find that they are currently aggregating the blogs of 50 different church members. Refreshing! The sense I get from this is that the church is a group of people rather than an organization.

Beyond aggregating blogs, the site makes good use of a couple of Web 2.0 technologies — MySpace and Flickr.

Another great thing about this site is that it is standards-compliant (valid XHTML 1.0 Strict and valid CSS). Standards compliance is an aspect of website development that is not talked about much among church and ministry designers, but I believe it has vast implications for the spread of the gospel.

Contact: Matt Heerema

Posted in websites on 01/16/08 at 08:00 AM
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Church Websites I Like, Part 8

Seed Church
Bothell, Washington
http://www.dyingtolive.org

Seed Church in Bothell, WashingtonI think this website excels in its writing. The first time I visited it, this is what the home page said:

It is time for you to lose control.

“Unless a seed falls to the ground and dies, it remains by itself… alone. But if it dies, it produces many others and yields a rich harvest. Anyone who loves his life, loses it. But anyone who despises his life in this world, will keep it all the way until eternity.”

2000 years ago, Jesus said these words. Then, he embodied them. He was God, yet He lived his short life, not to propel himself to greatness, but to serve others. He gave his life to save ours.

The secret of true living is found in a paradox. If you choose to hold on to the control of your life, to find purpose in yourself and your own interests, your choice guarantees you will lose your life when you die. If you choose to give up control of your life now to God, to find purpose in God and in His interests, your choice guarantees you will keep your life after death.

Seed Church invites you to lose control.

I like that because I feel it appeals to the inner desires of many (if not all) unbelievers — to live for something beyond oneself — and because it does so in a fashion which is very atypical of a church website. Today’s tendency among top-notch designers is to concentrate on graphic appearance (which is important because people make a decision about a website almost immediately), but well-written content is usually an afterthought. Often, a church will just republish something that was originally written for a brochure targeted, it seems, at believers moving into an area or looking for a new church rather than at unbelievers in a local area.

By the way, check out the domain name they chose. Very intriguing!

Contacts: Unknown

Posted in websites on 01/15/08 at 08:00 AM
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Church Websites I Like, Part 7

The City Church
Seattle, Washington
http://www.thecity.org

The City Church in Seattle, WashingtonI like this site for a number of reasons — 1) the design is excellent (not a surprise given the involvement of Jesse Bennett-Chamberlain, one of the premier designers on the web today); 2) the navigation system is particularly well-thought-out; 3) the site features a voluminous amount of content; and, 4) it uses my favorite content management system (Expression Engine). The proper use of a content management system can help enhance the flow of information and eliminate bottlenecks in publishing information to the church’s website (which is a huge challenge for most Christian organizations).

Unfortunately, while the site is well-designed, it definitely presents an institution rather than a community of people, which again, is one of my pet peeves about church websites today.

Contacts: Jesse Bennett-Chamberlain and Sean Sperte

Posted in websites on 01/14/08 at 08:00 AM
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Church Websites I Like, Part 6

Southside Church
Chilliwack, British Columbia
http://www.southsidelife.com

Southside Church in Chilliwack, British ColumbiaI like this site because it gives a great deal of prominence to the stories of its members. The front page has a dominant feature about the life story of one of its members, and every page on the site has a prominent feature at the top of the right-hand sidebar which points to the story of one of its members. In all, there appear to be 14 stories (I might wish for more, but this is a good start). The stories are also used on LoveChilliwack.com, designed by the same firm (Stir Communications Group) which had a part in developing SouthSideLife.com and also ChilliwackLife.com (which is a community portal with a subtle strategy, I believe, of bringing unbelievers into relationship with local churches).

Contacts: If I’m not mistaken, Stir Communications Group is behind much of the work here (and also behind KamloopsLife.com which is similar to LoveChilliwack.com).

Posted in websites on 01/13/08 at 08:00 AM
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Church Websites I Like, Part 5

National Community Church
Washington, D.C.
http://www.theaterchurch.com

National Community Church in Washington, D.C.I like this site because they tend to make good use of Web 2.0 technologies — podcasts, videocasts, blogs, mobile version, etc. I have a love-hate relationship with churches making their sermons available via their websites (because I think it can discourage people from joining the physical gatherings), but Mark Batterson (the pastor of this church) is a great apologist for the effectiveness of podcasting. He routinely stretches my thinking about podcasting and videocasting. Here is an example from his blog — an article in which he compares podcasting to the field preaching of Wesley. I respect Mark so much that when pastors and church leaders ask me about podcasting their sermons, I give them my opinion, but then I invariably tell them to go check out Mark’s articles on podcasting for the other side of the coin.

In some ways, the National Community Church website tends to present the church as an institution rather than people, which is one of my pet peeves The easiest way to see how a church thinks of itself — as an institution or as people — is to take a look at the “About Us” or “Who We Are” menu on their website. Churches that think of themselves as an institution tend to populate their “About Us” menus with items like “Core Values,” “Leadership Team,” “Mission,” “Vision,” “How To Give,” etc. That’s the language of an institution, not of a community, and I believe it turns off unbelievers. On the other hand, National Community Church gives a lot of prominence on their website to their small groups, which I applaud (because it suggests that the church is people).

Overall, I like the National Community Church site because of its modern design and willingness to employ Web 2.0 technologies.

Contacts: David Russell is the church’s digital pastor, and Mark Batterson is the senior pastor.

Posted in websites on 01/12/08 at 08:00 AM
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Church Websites I Like, Part 4

University Christian Fellowship
Syracuse, New York
http://www.ucf.org

University Christian Fellowship in Syracuse, New YorkThis appears to be a fairly run-of-the-mill church website until you read these two pages:

Questions We Get Asked About Our Church Service, and Our Snappy Answers
UCF Order of Worship

The humor is priceless! The only thing I wish is that they would give those two pages more prominence (if you start from the home page, they are a bit hard to find).

Contact: Unknown

Posted in websites on 01/11/08 at 08:00 AM
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Church Websites I Like, Part 3

Manna?
Holland, Michigan
http://www.mannais.org

Manna? in Holland, MichiganI like this site because it’s really just a community blog. Anyone in the congregation (or outside the congregation) can post to the website. The lack of traditional trappings combined with the simplicity of the site and its group nature make me feel like this church is authentic.

I especially like the Manna FAQ section, in particular the answer to “So who preaches and are there sermon series or points or whatever?” Beautiful. A close second is the answer that mentions snake-handling, although the lack of that time-honored tradition would probably keep me from being a part of Manna? if I lived in Holland, Michigan (Gee, if Mike Boyink can suggest I get a tattoo, I ought to be able to get away with suggesting Mike start handling snakes! How about it Mike?).

All kidding aside, take a look also at this article about the Manna? website which touches on the power of the Manna? website concept.

The Manna? site also uses my favorite content management system, ExpressionEngine.

Contact: Mike Boyink is the designer/developer.

Posted in websites on 01/10/08 at 08:00 AM
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Church Websites I Like, Part 2

Jacob’s Well
Kansas City, Missouri
http://www.jacobswellchurch.org

Jacob's Well Church in Kansas City, MissouriThis is by far my favorite church website. The “Community” section is brilliant. Through the use of biographies (it appears that most of the people in the congregation have contributed at least a short bio) and photos, it presents people rather than an organization. Through its use of blogs and discussion forums, it presents the authentic voice of the congregation (not just its leaders) to unbelievers in the Kansas City area.

The one thing I don’t like about this site is that these elements which are so strategic to reaching unbelievers are actually in a password-protected area. When the site was first launched, I registered and was given a username and password which is still functional. I have no contact with the church at all, so I assume they allow anyone to register (and probably use that information to police the forums and other places where users can contribute), but I would like to see the information in the Community section presented publicly, without any need for prior registration and login. They could still require registration and login for a user to contribute (or edit previous contributions), but presenting the information publicly would, in effect, open the authenticity of the congregation for everyone to see, whether believer or unbeliever.

Contact: Scott Raymond () is the designer/developer

Posted in websites on 01/09/08 at 08:00 AM
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Church Websites I Like, Part 1

I was asked yesterday by a reader of this blog for a list of church websites I like. I responded to the email, but thought it would make a good subject for a series of articles, so here goes.

To be honest, because I have some fairly strong opinions on these issues, there are not a lot of church websites I like. But in this series, I’m going to mention a few that I admire, along with the reasons for my admiration and any further information I might have. I may not like everything about these sites (and I’ll tried to point out what I don’t like), but there are aspects which are encouraging to me. Where I list contacts, some are people I know (almost always virtually), but some I have never met.

Feel free to suggest other church websites you like in the comments section, but if we can, let’s try to point to church websites who are effectively using the web in terms of their strategy not just websites that look good (which is not bad in itself, but good-looking websites without an effective online strategy are irrelevant, in my opinion).

Church of the Resurrection
Leawood, Kansas
http://www.cor.org

The United Methodist Church of the Resurrection in Leawood, KansasThe main reason I like this site is because it features “normal” people. If you visit the Resurrection Stories section of the site, you’ll find brief testimonies of normal people from within the congregation. One of the strategies I advocate for church websites is to include an extensive set of life stories of believers in the congregation. These are then used to promote the church to various segments of society. While I am not a big fan of religious testimonies on church websites (which the stories on this site resemble to some extent) — largely because the vast majority of unbelievers won’t initially care about religious testimonies — I do applaud the prominence this church gives to the “normal” people in its congregation. In an earlier version of the site, the photos of the people and their stories were prominently featured on the front page, and I would like to see them go back to that, but in general, the fact that they feature people from within the congregation means I don’t get the sense that this is primarily an institution — instead, it’s a group of people.

Contacts: the folks who write the Appian Way blog - Clif Guy, Brian Slezak, Chuck Russell, and Leo Johns.

Posted in websites on 01/08/08 at 07:50 AM
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ChristianVolunteering.org

Evan Donovan of TechMission.org wrote me a few days ago to tell me about a new site they have launched, ChristianVolunteering.org. Here’s what Evan had to say about the site:

ChristianVolunteering.org is a free directory with over 2,000 volunteer opportunities in ministries serving the “poor.” The site’s partners include the Salvation Army, GospelCom (BibleGateway.com), World Vision, the Association of Gospel Rescue Missions and over 1,000 ministries serving under-resourced communities.  In addition to volunteer opportunities for individuals, you can also search the site for opportunities that might be appropriate for church small groups and for short-term missions trips.  If you just type your postal code, you can get a listing of the volunteer opportunities in your region.

A second site, UrbanMinistry.org, is designed to equip people to serve the “poor.” Here is how the site describes itself:

(A) destination site for the urban ministry and Christian community development community: a website designed to connect individuals and Christian ministries, empowering them to bring social justice in Jesus’ name. On UrbanMinistry.org, you can meet others interested in urban ministry, start a blog, and share resources that have been helpful to you in the Urban Ministry wiki. You can also browse through an extensive library of sermons and lectures, recommended books, MP3 podcasts, justice-related videos, Christian workshops and presentations, and more.

Both of these sites are well worth bookmarking and visiting often. Thanks to Evan for telling me about them!

Posted in websites on 12/04/07 at 07:59 AM
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